Alexander Schultz

About

🛒background. Auto: BMW 7 questions to yourself (greatest performance of the year | auto launch); Lamborghini Urus x Sila Sveta (best world creative launch Sochi); Audi A5 AI x Sila Sveta (the most artificial intelligence integration); Cadillac x OG buda, Volkswagen, General Motors, Geely, GAC, BMW moto, Mini Cooper, KIA, Infiniti FMCG: Nestle (buscuits category at most); Mondelez (ex Kraft Foods); Schwarzkopf & Henkel; Kimberly-Clark; Reckitt Benckiser; Coca-Cola HBC (included Multon); PepsiCo, Dr. Oetker (all categories); Svetocopy; Faberlic Tobacco: Phillip Morris, ITG, JTI Alcohol: Anadolu Efes, Jim Beam, Bacardi (Martini especially events) Gadjets: Huawei (all products any category), ZTE, Oppo, Xiaomi Retail/online: X5 Retail Group ("Перекресток", "Пятерочка", Vprok); Aliexpress, "М.Видео-Эльдорадо" IT: Microsoft; TikTok; "Авито"; Tele2; Beeline; Cisco; Megafon; MTS; "Яндекс.Доставка"; «Ростелеком». Government: "Сибур"; "Университет им. Губкина"; "Ямал СПГ"; “Росатом”. Banks: «Сбербанк»; “ВТБ”; Sova Capital; “МКБ”; “Альфа-Банк” areas of work: ATL, BTL/TTL, PR, event, smm, creative, art-direction, music marketing, branding, business development

Experience

• Head of Marketing & PR at Glory Partners
  May 2022 - Oct 2025 · 3 yrs 6 mos

  - brand building - management - strategy - creative/design - smm - pr - event - production

• New Business Director at Fancy State
  Jan 2022 - May 2022 · 5 mos

  - video content - ad campaigns - creative strategy - audiobranding and special projects - search & licensing tracks

• Business development manager at DEPARTÁMENT
  Sep 2019 - Dec 2021 · 2 yrs 4 mos

  TOP 50 event agency in the world (Special Events magazine) iconic: Lamborghini Urus global launch BMW 7 - 7 questions to yourself launch Audi A5 - Sila Sveta

• New Business Manager at Rain Group
  Aug 2017 - Aug 2019 · 2 yrs 1 mo

  Providing full Marketing and advertising support for B2B and B2C clients. Media, Creative and communication strategy. Direct TV, Radio, Outdoor adv placement. Events, Promo, Merchandising Media, SMM. • Managing Sales of the group (Prior, Aviator, I-Guru). • Implementation of new compensation mechanics for sales department. • Development of products, sales strategy. • Simultaneous projects.

• Regional marketing manager at In10sive
  Jun 2014 - Jan 2017 · 2 yrs 8 mos

  Nestle; Schwarzkopf & Henkel; Kimberly-Clark; Reckitt Benckiser; Coca-Cola HBC (included Multon); ITG Capital and national marketing BTL, trade promotions & event projects Budgeting & optimization Managing btl/ttl promo