Alexander Shashin

VP Sales · Enterprise SaaS & AI Platforms · Commercial Scaling & Transformation · DACH & EMEA

Berlin Metropolitan Area

About

Commercial leader owning and scaling €30M+ multi-regional enterprise SaaS revenue across DACH and EMEA, with responsibility for enterprise growth, GTM execution, and revenue performance. Experienced in building scalable revenue systems, aligning sales, customer success, and go-to-market functions to drive predictable growth across the full customer lifecycle. Focused on translating strategy into disciplined execution through forecasting rigor, structured pipeline management, and strong operating cadence while remaining closely involved in strategic enterprise opportunities. Experienced working in AI-enabled SaaS and platform environments, leveraging data-driven GTM, automation, and scalable revenue operations to improve commercial execution. Selected achievements include: • Scaling ARR 10x within 18 months in high-growth SaaS and platform environments • Closing complex enterprise deals up to €1.8M ARR across multi-country environments • Hiring, leading, and developing multi-regional enterprise sales teams (30+ professionals) • Building DACH markets from zero to enterprise traction and lighthouse customers Partnering with product, marketing, and executive leadership to shape go-to-market strategy, positioning, and international expansion. Background includes founder and P&L ownership experience, shaping commercial strategy and execution in growth environments. Experience operating in founder-led, scale-up, and investor-backed growth environments across international markets. Currently exploring a select number of VP Sales / Commercial Leadership opportunities across DACH and EMEA, focused on roles combining enterprise sales leadership with end-to-end commercial ownership. Core areas of expertise: Enterprise SaaS, Enterprise AI, Cloud Platforms, Enterprise Platforms, Industrial AI, Workflow Automation, Composable Commerce, Go-to-Market (GTM), Sales Leadership, Revenue Growth, Strategic Accounts, Pipeline Development, Forecasting, MEDDPICC, DACH & EMEA Expansion, Marketplaces, Partner Ecosystems.

Experience

  • VP Sales / Commercial Leadership · DACH & EMEA at Self-Employed
    Feb 2026 - Present · 6 mos

    Advising a select number of SaaS and technology companies on enterprise go-to-market strategy, revenue growth, and commercial execution focused on scaling growth-stage businesses and building predictable, high-performance revenue models. Working directly with founders and leadership teams on GTM, pricing, and sales execution, with end-to-end ownership across the customer lifecycle and a focus on building scalable revenue engines spanning sales, customer success, and go-to-market functions. In parallel, evaluating a small number of VP Sales and Commercial Leadership opportunities with full regional ownership and broader commercial scope across DACH and EMEA.

  • Director Sales at Spryker
    Nov 2018 - Jan 2026 · 7 yrs 3 mos

    • Owned and scaled a €30M+ multi-regional enterprise SaaS business across Europe, US, and emerging markets, with full accountability for revenue, pipeline, and execution • Scaled ARR 10x within 18 months, increasing average deal size to €300–400K ARR and closing enterprise deals up to €1.8M ARR • Built, hired, and developed a multi-regional team of enterprise AEs and BDRs, driving performance through structured coaching and clear accountability • Acquired and expanded strategic enterprise customers (“lighthouse accounts”), strengthening international market positioning • Delivered consistent 120–150% revenue achievement through structured pipeline governance, deal qualification, and forecast discipline • Established a structured enterprise GTM strategy to improve pipeline predictability, forecast accuracy, and deal execution • Led strategic enterprise deal execution across multi-stakeholder environments

  • Country Manager DACH at Oro Inc.
    Aug 2016 - Oct 2018 · 2 yrs 3 mos

    • Built and led the DACH business from market entry to first enterprise revenue • Defined and executed GTM strategy including ICP, positioning, and partner ecosystem • Acquired first lighthouse enterprise customers and established scalable sales motion • Built initial regional sales team and commercial infrastructure for long-term growth

  • Founder & Strategic Advisor at channelbuilder
    Jul 2013 - Jul 2016 · 3 yrs 1 mo

    • Developed go-to-market strategies and supported clients in launching new online channels and scaling digital revenues • Advised early-stage ventures and mid-sized companies on GTM strategy, sales execution, and customer acquisition to drive scalable growth

  • Practice Manager at Intershop Communications
    May 2014 - Oct 2015 · 1 yr 6 mos

    • Led a professional services organisation (30 consultants) with full P&L responsibility (€5–10M) • Managed strategic enterprise accounts and executive stakeholder relationships • Delivered profitability while scaling delivery and commercial performance