Frankfurt, Hesse, Germany
I have helped consumer brands, telecom, digital and media companies expand geographically as well as develop new business models. I have supported organic growth as well as acquisitions and partnerships. My sales capabilities and project management skills have been successfully employed by investment banks, advertising agencies and digital consultancies. I have been employed by companies in Beijing, Shanghai, New York City, Amsterdam, Berlin, Frankfurt, Bonn, Hamburg, Stockholm, London and Vienna and can work in German, Dutch, English and Mandarin. I was born and raised in New York City and attended Wesleyan University and Stuyvesant High School. Goal: work with intelligent, focused people. Proven skills: digital products, media planning, brand strategy, sales strategy, mergers and acquisitions, business plan, brand, product and service development, marketing plans, user experience design, brand management, staff management
Reporting to the Founder and Managing Partner provided brand strategy, planning, positioning, media and research support to account and creative teams for existing clients and new business projects. Focus on the Porsche client in Germany, Switzerland and the CEE region across digital media, sales channels, event and global campaign engagements. Supported Keko marketing strategy development and management team projects.
Reported directly to the CEO/Founder as a member of the management team leading business development activities for the checkout payment product and account management of specific client software engineering projects. Supported target market research, lead generation campaigns, new business development, customer relationship management, partnership development, checkout product market launch, brand strategy, pricing negotiations, staff development and recruitment.
Responsible for brand strategy, marketing strategy, customer journey, channel management and consumer research engagements. Created and executed current PBB strategy service portfolio with PBB founders and strategy staff. Manage strategy inputs for new business pitches as well as ongoing client engagements including big brand idea development, brand positioning, target market definition, corporate and visual identity, mobile and social media marketing, consumer insights and cultural trend analysis. Clients include car service DiDi, Tencent, Intesa Sanpaolo Bank, BMW iVentures, Shandong Wuzheng Group, Paulaner Brewery, YiAuto, Chanel, RELX, Triotech, Chime and Italus.
Supported the digital experience and marketing strategy of the Infiniti Motors brand in Asia. Worked on customer journey, competitor analysis, user experience innovation, SEM/SEO and regional digital culture reviews, optimizations and development efforts. Worked closely with Critical Mass management in London and Canada and the HK based Infiniti client to achieve Infiniti's customer centric and digital innovation goals.
Managed UX/UI, design thinking, digital marketing and innovation engagements for IBM existing clients and new business opportunities. Analyzed client business plans and marketing goals to determine the most effective digital strategies, innovation road maps and customer experience designs. Worked together with IBM iX, Cloud Services, Research and Industry Expert staff. Clients included AIIB, Huawei, Asia Miles, Markor, Weimeizi, MercedesBenz, VW, GM, Jaguar Land Rover and Osram.