Munich, Bavaria, Germany
Marketing and communications professional with a proven track record of making brands visible, scaling content strategies, and driving measurable growth. I bring more than 15 years of experience across online media and the trade fair industry, having held leadership roles as Content Marketing Director, Deputy Editor-in-Chief, Partner, and Product Manager. My expertise spans digital strategy, content marketing, product and partner development, social media, and brand communication. I’m passionate about transforming ideas into impactful strategies, building sustainable digital ecosystems, and connecting audiences with compelling stories. Master of Arts in Communication Sciences (LMU Munich).
» Performance and partner management for a media product serving up to 28 m users/month » Executing global content strategy for a highly personalized digital product » Editorial control of all content channels increasing overall traffic and user loyalty » Regional representative in global teams driving platform evolution and content planning » Channel innovation driver and content manager dealing with over 120 media partners » Subject-matter expert and evangelist for publishing platform and software solutions » Key stakeholder in global ad quality assurance and eCommerce projects » Establish strong alliances with the media and publishing industry as well as advertisers
» Managing premium publisher relationships and assuring content quality, user experience and economic success against KPIs such as user engagement, return frequency (loyalty) and monetization » Responsible for Microsoft News Network DACH online channels and administration of external agency team » Introduction of hybrid and remote work model resulting in lower editorial cost while improving team efficiency » Partner Management, Content Management and Content Marketing » Driving change from curated to personalized and AI driven portal » Video, Entertainment, Health & Fitness and Sport channel expertise » Content Creation » Digital Content Strategy, Business Management and Product Development
» Managed outsourcing and transformation of editorial services » Vertical Product Management » Editorial & Content Strategy » Content Partner Management » Digital transformation from on-site management to remote management » eCommerce Management Windows Store
» Conception and full relaunch of content portal, media partner acquisition and management » Content and product manager, subject-matter expert for publishing tools and editorial UX
Conception, launch and administration of multi-language brand websites, web shop and online marketing magazine as well as external agency management and event coverage