Basel, Basel, Switzerland
"You've got to start with the customer experience and work back toward the technology - not the other way around". (Steve Jobs)
Product management of digital Set Top Boxes Developement and realisation of marketing plans Responsibilty of marketing budget Press work and public relations ...
Freelancing for SONY Switzerland & Austria: Planing and conducting seminars and workshops on whole SONY´s product lineup
Freelancing for SONY Germany: Design and execution of product trainings / guided tours for retailers, key-account and journalist at tradeshows (IFA, CeBit, Photokina)
Freelancing for MEDIA MARKT Management GmbH: Conceptual design and excecution of all-day workshops on cross- and upselling potentials in CE retail shops