Amstelveen, North Holland, Netherlands
Many B2B companies often run their commercial platforms - CRM, marketing automation, E-Commerce, customer portals, customer service and ERP as a fragmented disconnected tools. The result is the same everywhere: data-entry burden, low adoption and salespeople ignoring the system. I turn it into something helps sales people to sell and surprise Customers. Over 15 years across HEINEKEN, Shell Recharge and Brenntag, I have led commercial platforms transformation at scale - building product visions, driving cross-functional adoption, connecting commercial digital tools into aligned value streams. My current work at Brenntag covers the full Salesforce commercial stack Lead-to-Order-to-Satisfaction on a global scale: CRM, SRM, Marketing Cloud, Customer Service, Value-Added Services - a platform serving thousands of users across 30+ countries with global expansion and adoption underway. --> What I do: Define product vision and roadmap that business stakeholders trust | Turn fragmented implementations into guided, value-adding platforms that get used | Build trust with sales, commercial and C-level stakeholders who are skeptical of technology | Lead product and delivery teams with a focus on flow, adoption and measurable impact. --> Where I focus: (1) commercial technology in FMCG, retail and chemicals, (2) energy transition and digital-physical customer experiences, (3) establishing rapid value delivery in organizations that have historically operated in silos. Outside of work: early mornings cold shower, meditation, ice hockey, race cycling and watching my daughters growing in Ballet and Tennis.
Owned the end-to-end digital customer journey for EV charger sales and installation - from lead generation to cash collection. Focused on reducing company overhead on the selling, delivering and installing process through technology. - Led product teams across e-commerce, marketing communications, CRM, and back-office platforms (CRM, Billing, Pricing) - Delivered CPQ (Configure, Price, Quote) implementation with Sales and Finance teams. - Elected to Works Council - representing employee interests in a period of significant organizational change.
My role was crucial in digital transformation of Sales Execution and FieldForce team roles becoming “True business partners for customers” via innovating with CRM and SFA products, AI and Data technologies. Partnered with Global Sales Capability managers, Digital directors and Sales Directors on local markets to drive adoption and optimizations.
My role aimed to leverage digital technology to shape ‘Route-to-Consumer’ providing best experience to customer and consumer, reducing internal costs and gaining top-line growth. - Delivered digital products & business capabilities in SFA, Sales Execution & Telesales, Customer satisfaction, Sales Analytics, E-Commerce B2B, Loyalty program, Promotion management and financial evaluation. - Set-up product/DevOps ways of working in commerce organisation. - Led Digital Commerce Cabinet on Management team level.
Contribution to business agenda in Commerce via comprehensive digital & technology leadership, innovations, project and change management.
Own pet-project in the area of online car services. Defined strategy and vision, technology roadmap. Tested two business models: • 1 – B2B SaaS solution for car fleets management, didn’t start monetization, terminated when start 1st round of investment. • 2 – two propositions: B2C service for remote car maintenance by request at home and car concierge service, successful MVP stage, 1 mln RUR (15K EUR) revenue in 2 months after start of MVP. Raised 1st round of investment 100K EUR. Later I quit. My share was sold.
Business as Usual: - Operate as a single contact point for business stakeholders include senior management within IT activities and inquiries. Link between project management, solution delivery and business teams; - Comprehensive advisory support to business teams along full cycle of IT system development and implementation, starting from business initiative, requirements understanding, business-processes changing till participation in functional/technical design, implementation phase, final testing with Go-Live and service transition; - Change Management in corporate services IT landscape. IT ownership (25+ applications). IT Financial planning; Projects: • Spearheaded implementation of HR Shared Services and SAP HCM as the core technology, from IT side in Russia and other EMEA countries. • Personal data protection project and set of protection actions related to RU legislation.