Alexander McAfee

Scaling revenue through performance marketing, brand building, and great creative.

Austin, Texas, United States

About

I build digital engines that don’t just drive revenue—they elevate the entire perception of a brand. With 10+ years of experience at the helm of Fast + Light, I’ve helped companies navigate the full spectrum of digital transformation, from paid media architecture to high-conversion product development. My career has been defined by a "Brand-First, Results-Always" approach. Having served as a founder for multiple ventures (Conrad Men's, Seek Retreat) and a brand evangelist for industry leaders like Pangea Organics, I understand the delicate balance between creative storytelling and rigorous technical data. Multi-Industry Expertise: Deep networks and strategic experience across Fashion, Outdoor, Technology, and Entertainment. Performance Engineering: A decade-long track record of managing high-budget Google, LinkedIn, and Meta ecosystems to drive 10x outcomes. Adaptive Leadership: A background in high-consequence environments (climbing/entrepreneurship) that translates to calm, decisive action in fast-paced business settings.

Experience