Austin, Texas, United States
I’m a growth operator and multi-time founder with 10+ years of experience helping consumer and digital-first companies scale revenue through performance marketing, brand positioning, and conversion systems. As Co-Founder of Fast and Light, I’ve worked across 50+ brands spanning fashion, wellness, travel, and media—building and optimizing acquisition engines that don’t just drive traffic, but improve efficiency, increase LTV, and strengthen brand equity. My work sits at the intersection of paid media, creative, and business outcomes—where most companies struggle to connect strategy to actual revenue performance. I’ve led initiatives across: Paid media architecture (Meta, Google, LinkedIn) CAC reduction and funnel optimization Creative strategy that improves conversion, not just engagement Brand positioning that compounds long-term growth In parallel, I’ve founded and operated multiple ventures, giving me a firsthand understanding of the pressures founders face when scaling growth under real constraints.
Growth Marketing Executive | Ecommerce & Performance Marketing Leader | Built and Led Marketing Teams | 14+ Years Driving Customer Acquisition and Revenue Growth Built and led a performance marketing and growth firm supporting 50+ consumer and digital-first brands Designed and executed acquisition systems across paid media, creative, and conversion optimization Helped companies scale revenue efficiently by improving CAC, funnel performance, and channel mix Managed high-budget media ecosystems across Meta, Google, and LinkedIn Partnered directly with founders and leadership teams to align marketing execution with business outcomes Developed repeatable growth frameworks applied across multiple industries including fashion, wellness, travel, and media
• Spearheaded the rebranding and strategic launch of Stack Tracker's new version, enhancing market presence. • Developed and executed Go-To-Market strategies, fostering brand partnerships and product design initiatives. • Led influencer outreach efforts to position Stack Tracker as the premier peptide protocol tracking system globally.
Built and led growth strategy for a social-first travel platform leveraging creators and content-driven discovery Developed performance marketing and influencer-driven acquisition systems Helped bridge content, brand, and booking conversion into a unified revenue engine
Conrad Cushions created the best meditation cushions in the world, and are the cushions of record for hotels like The Edition West Hollywood and meditation studios like Against The Stream, Core, Tiny Space to Breath, Five Senses, and many others. Previously available at fashion outlets such as Guild Abbot Kinney, and Le Bon Marche Paris. Conrad Cushions started as Conrad Men's, as a line of briefcases and bags for the adventurous professional.
Ran social media and email marketing for PR related activities in the voice of our clients. Including growing several client channels from hundreds of followers to thousands.