Alexander M.

Geschäftsführer TELA Bio GmbH

Erfurt, Thuringia, Germany

About

"Build bridges, not walls."

Experience

  • Managing Director at TELA Bio GmbH
    Jan 2025 - Present · 1 yr 6 mos

  • Director, Sales & Marketing Development - DACH at TELA Bio
    Dec 2019 - Dec 2024 · 5 yrs 1 mo

    • Market Development of an innovative, hernia repair device for complex patients in the DACH region • Create, manage and supervise direct sales team in Germany for TelaBio products • Build-up a distribution network in Austria and Switzerland • Develop, direct and execute country market development activities in DACH • Develop and implement DACH sales strategy • Plan & Develop & Execute NUB / Reimbursement Strategy in Germany • Develop country sales turnover for TelaBio products in DACH • GPO access for TelaBio products in Germany • Developing & Planing & Execution Marketing Events in DACH • Training and mentoring of the German team • Planning and implementation of business plans to penetrate new markets • KOL Management • Negotiate sales contracts with customers • Implement sales incentives to drive sales performance within the team • Clinical data development in DACH

  • Integra LifeSciences (Ratingen, Nordrhein-Westfalen, Deutschland)
    • Marketing Manager EMEA - Surgical Reconstruction - Abdominal Wall
      Jul 2018 - Nov 2019 · 1 yr 5 mos

      o Design regional strategic marketing platform, campaigns, tactics, tailored marketing collaterals and marketing plans o Support direct & indirect sales force and specialty account managers on the field o Support national sales managers to drive their business o Launch of a new perforated biologic implant in EMEA o Develop and launch of a new abdominal wall repair training program for new hires o Ongoing product and launch trainings for direct & indirect sales o Develop and execute product and launch activities for EMEA o Build-up & support new distribution channels for abdominal wall repair portfolio o Strategical development of new indication

    • National Biologics Business Development Manager, Tissue Technologies
      Jun 2017 - Jun 2018 · 1 yr 1 mo

      o Developing, directing & executing country market development activities to launch, establish and grow adoption of a new biologic implant for abdominal wall repair with zero brand awareness and challenging reimbursement situtation o Create, manage and supervise an emerging nationwide team of sales representatives (1 sales rep reporting direct into me) o KOL development and management o GPO Management o Strategic initiatives to change reimbursement situation for biologic implants in CAWR o Plan & execute local events to improve brand awareness o Create & develop a nationwide expert group for complex abdominal wall reconstruction

  • Acelity (3 yrs 4 mos)
    • Marketing Manager Regenerative Medicine - EMEA & ANZ
      Aug 2015 - May 2017 · 1 yr 10 mos

      o Launch of a new fat grafting device in Europe o Launch of a new acellular dermal matrix for breast surgery and a perforated acellular dermal matrix for abdominal wall surgery o Adapt EU strategy and drive execution in local markets o Build-up & support the distribution network of RM-products o Planning launch activities o Customize positioning and messaging for core surgical applications o Management of Key Opinion Leaders o Product training & launch trainings for direct and indirect sales o Directing local marketings for execution of global marketing and launch strategies o Market reasearch activities

    • Business Manager Surgical (LifeCell EMEA) at Acelity
      Feb 2014 - Jul 2015 · 1 yr 6 mos

      o Strategic revenue development and growth of sales territory o Selling of biologic implants into breast and abdominal wall reconstruction market o Plan & execute local marketing activities o OR-support o Customer relationship management o Product training o Launch of roundtable for complex abdominal wall repair o Develop individual funding request service for Germany

  • project-related student assistant in marketing at MDR-Werbung GmbH
    Sep 2012 - Nov 2012 · 3 mos

    Project-related tasks to support project management Support promotion activities for market launch of Skoda Rapid