Alexander πŸ₯ Lodeweyckx

Growth Advisor & KeynoteSpeaker @ DTC Collective | €300M+ Profitable Media Spend | Marketing Mentoring | Helping DTC Brands Scale Through Performance, Strategy & Leadership | Keynote Speaker

Antwerp, Flemish Region, Belgium

About

Open for Ecom Coaching. Ready to skyrocket your business? Buckle up, my friend, here's how you can grow your business in three easy, yet profound steps! 1. Marketing Novice? No Problem! Haven't dabbled in marketing yet? No sweat! Start by reading "This Is Marketing" by Seth Godin. It's a game-changer. Grab it here: https://amzn.to/3JViXPp. Once you've soaked in the basics, let's chat about your goals. Book a one-on-one with me: Let's Talk Goals https://calendly.com/alex-lodeweyckx 2. Already a Marketing Enthusiast? If LinkedIn scrolls and industry giants like Ezra Firestone or Seth Godin are your go-to, great start! But, do you know your competitors' marketing funnels? If not, let's uncover that together. If you're already a step ahead, fantastic! Proceed to the next level. 3. The Top-Notch Trio for Business Growth: a. Reverse Mindset: Know who doesn't need your product. Understanding this helps refine your target audience, boosting your marketing impact. b. Call Bullshit: Challenge your daily assumptions. Be bold, question norms, and experiment. This approach will open new avenues for sales and innovation. Remember, one-size-fits-all branding? Total nonsense. Tailor your message to diverse audience segments. c. Passion Play: Engage with your product or service daily. Love what you sell, and sell what you love. This genuine connection is infectious and key to success. Eager for more marketing wisdom or ready to leap into hyper-growth? Let's connect and transform your business! πŸš€ Get in Touch.

Experience

  • Chief Marketing Officer at SHEKO
    Apr 2026 - Present Β· 3 mos

    Leading SHEKO’s next phase of profitable international growth through performance marketing, creative strategy, and scalable acquisition and retention systems.

  • Keynote Speaker & MC at Affiliate World Conferences
    Dec 2024 - Present Β· 1 yr 7 mos

    Keynote Speaker and MC at Affiliate World, delivering executive-level frameworks on e-commerce growth, performance marketing, creative strategy, AI, and modern DTC operations. Focused on scalable growth, contribution margin optimization, and full-funnel performance architecture for high-growth brands.

  • Fractional Head of Growth / CMO at DTC Collective
    2021 - Present Β· 5 yrs 6 mos

    Combining Strong Marketing Fundamentals with Growth Experimentations to create sustainable scalability opportunities for Scale-Ups & SME's between €10M and €300M a year. Proud to have collaborated and scaled business like; Ekster €45M + Creamy Fabrics €150M+ Bioma Health €150M+ Qure Skincare €90M+ Kijimea €300M+ And many more E-Com Holdings and brands.

  • Global Head of Performance at Loop Earplugs
    2022 - 2025 Β· 3 yrs

    Leading the charge in modern DTC growth as Global Head of Performance Marketing at Loop Earplugs. - Manage key departments: Paid Social, Paid Search, Influencer, Affiliate, MMM, and Growth teams - Scaled Loop to $400M total revenue through strategic DTC ecom growth and engine building - Manage and mentor a high-performing team of 40+ experts Proving that performance marketing generates demand at the top of the funnel.

  • Senior Growth Strategist & Marketer at Tomorrowland
    Jun 2022 - Nov 2022 Β· 6 mos

    Searching & testing for scalable opportunities while creating paid growth through a multichannel approach for the TML by Tomorrowland Store.