Alexander Höffl

Helping IT professionals stay ahead @SoftwareOne • Software Asset Management • Cloud cost savings • Secure digital workplaces

Barcelona, Catalonia, Spain

About

As an Account Manager for the DACH region at SoftwareOne, I help companies navigate the complexities of digital transformation to build future-proof, efficient, and secure IT environments. Together with our 13,000+ global experts, I act as a trusted partner for our clients, ensuring they get the maximum value out of their technology investments. My professional journey is driven by a deep passion for sales, customer success, and technology. Prior to SoftwareOne, I drove business travel innovation at BizAway and spent impactful time for Google, where I leveraged my profound expertise in Google Ads to generate high-quality leads, acquire new business, and master market dynamics. Combined with several years of experience in business development and new car sales, I have developed a keen sense of customer needs and strategic growth. Focus Areas at SoftwareOne: - Cloud & Modernization: Migration, multi-cloud management, and infrastructure efficiency. - Software & Cloud Marketplace: Licensing, cost optimization, and Software Asset Management (SAM). - Security & Compliance: Cloud security and managed services. - Data & AI: Generative AI, machine learning, and business intelligence. What drives me: I believe in true partnership, transparency, and mutual respect. Technology is evolving faster than ever, and my goal is to make these digital opportunities accessible, scalable, and highly valuable for my clients.

Experience

  • Account Manager DACH at SoftwareOne
    Jun 2026 - Present · 1 mo

  • Customer Success Executive at BizAway
    Oct 2024 - Jun 2026 · 1 yr 9 mos

    - Manage and grow a corporate client portfolio, maximizing CLV. - Lead onboarding and ensure full platform adoption with training and guides. - Identify upselling opportunities and align solutions with client goals. - Conduct business reviews, track KPIs and implement strategies to drive measurable ROI and maintain low churn.

  • Business Development Representative for Google Ads at Google
    Jun 2023 - Oct 2024 · 1 yr 5 mos

    - Prospect high quality, policy-compliant leads for the New Business Sales team to work on / Qualifizierung hochwertiger, regelkonformer Leads für das New Business Sales Team zur weiteren Bearbeitung -Understand market seasonality and collaborate with sales teams to plan ahead / Verstehen der saisonalen Schwankungen im Markt und Zusammenarbeit mit Verkaufsteams, um vorausschauende Planungen zu entwickeln -Evaluate prospective client potential, aligned with sales team expectations / Bewertung des Potenzials potenzieller Kunden, abgestimmt auf die Erwartungen des Verkaufsteams -Deliver a set of potential ready-to-call leads every week to the New Business Associate team / Wöchentliche Bereitstellung einer Gruppe von potenziellen, anrufbereiten Leads an das New Business Associate Team -Collaborate cross functionally with New Business Sales and New Business Associate teams to calibrate on lead quality / Funktionsübergreifende Zusammenarbeit mit New Business Sales und New Business Associate-Teams, um die Qualität der Leads zu kalibrieren

  • New Car Sales Consultant / Verkaufsberater Neuwagen VW at Scherer Gruppe
    Mar 2022 - Jun 2023 · 1 yr 4 mos

    - Sales of new Volkswagen cars / Verkauf von Neuwagen der Marke Volkswagen - Acquisition of new customers / Gewinnung von Neukunden - Identifying needs through targeted needs analyses / Herausfinden von Bedürfnissen durch gezielte Bedarfsanalysen - Coordinating order processes, registrations, workshop orders and deliveries / Koordination von Bestellvorgängen, Zulassungen, Werkstattaufträgen und Auslieferungen

  • DIRINGER & SCHEIDEL Unternehmensgruppe (Mannheim, Baden-Württemberg, Germany · On-site)
    • Commercial IT Specialist / Kaufmännischer IT Mitarbeiter
      Feb 2017 - Oct 2021 · 4 yrs 9 mos

      - Procurement of IT hardware for the entire corporate group / Einkauf der IT Hardware der gesamten Unternehmensgruppe - Contribution to and planning of major IT projects / Mitgestaltung und Planung von IT-Großprojekten - General invoice auditing and correction / Allgemeine Rechnungsprüfung und -Korrektur - Mobile Device Management - 1st Level Support

    • Commercial Construction Employee / Baukaufmännischer Mitarbeiter
      Aug 2013 - Feb 2017 · 3 yrs 7 mos

      - Guarantee issuance and processing for the corporate group / Bürgschaftserteilung und -Bearbeitung der Unternehmensgruppe - Auditing and correction of joint ventures and general auditing of accounts / Rechnungsprüfung und Korrektur von Arbeitsgemeinschaften sowie allg. Rechnungsprüfung