Alexander Henderson

Building the brands of tomorrow.

Zurich, Zurich, Switzerland

About

I take brands from Zero to On Shelf at the world's largest retailers, then grow them. Disrupting stale consumer goods categories and building new generation brands to better serve modern consumers.

Experience

  • Snr Director - Sales. GM Europe. at ZURU Edge
    2010 - Present · 16 yrs 6 mos

    Disrupting stale consumer goods categories and building new generation brands to better serve modern consumers. Leading Rascal and Friends Premium Diaper brand in Europe: working with the largest and best retailers in the region, fastest-growing Diaper brand in Europe last 2 years running. Making every day a good hair day in Switzerland with MONDAY, our award-winning, accessible haircare. With praise from Vogue, Vanity Fair, Forbes, WWD, Allure, ELLE, Glamour and Refinery29—and as the #1 most-loved haircare brand on TikTok—ours is cult haircare without the cult price tag.

  • Managing Director, Partner at Ignite Innovations
    2008 - Present · 18 yrs 6 mos

    Manufacture and Sale of high-quality excellent price Car Care and Car Cleaning products. Find us in 27 Countries (and growing!) Portfolio of Award-winning Brands and Manufacturing high-quality Private Label ranges for many of the largest Retailers in the world.