Alexander Powell

Leader | Product Engineer | Full Stack Developer

Melbourne, Victoria, Australia

About

An accomplished, passionate & curious digital all-rounder with 12 years of professional experience, capable of working across the full end-to-end breadth of a product; from an idea or business case, design & analysis - through to development, testing, devops, and deployment.

Experience

  • Tally Group (Melbourne, Victoria, Australia · Hybrid)
    • Technical Lead
      Mar 2023 - Present · 3 yrs 4 mos

      - PHP (Yii2, Laravel) application development, ensuring robust and scalable backend solutions. - Providing mentorship and support to junior developers, contributing to the overall growth and knowledge sharing within - React web application development, including frontend design, implementation, and optimization. - Actively participating in grooming sessions and contributing to the technical roadmap for new features. - Conducting regular client and stakeholder meetings, proactively gathering requirements, and providing timely project updates. - Designing and implementing APIs for both 1st and 3rd parties, ensuring seamless integration with a CRM. - Taking ownership of service uptime and reliability, implementing monitoring and proactive measures to minimize downtime. - Managing DevOps processes and overseeing the infrastructure to ensure smooth and efficient deployment and operation. - Continuous improvement of CI/CD processes, identifying bottlenecks, and implementing optimizations for faster and more reliable releases. - Dedication to reducing technical debt through refactoring and implementing best coding practices. - Managing and maintaining legacy systems, ensuring they remain secure and functional. - Actively pursuing application performance improvements, profiling and optimizing code for enhanced speed and efficiency. - Handling AEMO MSATS integrations, ensuring compliance and seamless communication with the energy market systems. - Collaborating with cross-functional teams for successful project delivery, fostering a culture of teamwork and innovation. - Staying updated on industry best practices, emerging technologies, and incorporating relevant advancements into the development processes of team.

    • Senior Developer
      Apr 2021 - Feb 2023 · 1 yr 11 mos

  • Designer at Blindfrog Industries
    Jan 2008 - Present · 18 yrs 6 mos

    Self employed in my own freelance business.

  • Click Energy (7 yrs 7 mos)
    • Digital Manager
      Oct 2016 - Apr 2021 · 4 yrs 7 mos

      - Creation and ownership of the vast majority of digital assets & processes for both Click and On The Move - Online sales funnels & quoting tools - Automation & integration of internal and external systems - API design and development for internal and external (public) use - AEMO MSATS integrations - Australian Government DVS integration for identify verification - Service uptime and reliability - Devops environment creation - CI/CD processes - Autoscaling & 12 factor applications - Growth & performance of online sales channels - Lead generation performance - Sales conversion performance - Integration adoption from 3rd parties and platform evangelism. - A/B testing, conversion optimization, and session recording - Stakeholder management internally and externally - Technical leadership and mentorship - Solution design and process mapping - Site reliability and fault tolerance - Serverless PDF generation & design

    • Web Developer
      Oct 2013 - Oct 2016 · 3 yrs 1 mo

  • Head of Digital at Flujo PTY LTD
    Jan 2012 - Sep 2013 · 1 yr 9 mos

    Duties include: Web Design, CMS Intergration, eCommerce, Responsive Web Design, i18n, l10n, Server Managment, Video Production, Motion Graphics, Audio Production, SEO, SEM, Digital Marketing, Social Media (competitions, management)

  • Duty Manager at Woolworths
    Nov 2008 - May 2013 · 4 yrs 7 mos