Los Angeles, California, United States
Alex is an entrepreneur and multi-faceted marketing professional with over 7 years of experience in digital media, paid media, social media and lifestyle brand development. His achievements include launching and growing successful startups, new markets expansion and development to businesses boasting hundreds of thousands of dollars in revenue through effective business planning, innovative marketing, and creative sales techniques. My goal is to learn your brand and values in order to effectively translate your needs into strong advertising campaigns.
- Utilize paid digital ads on platforms such as FaceBook, Instagram & YouTube to generate buyer-ready lead prospects - Create systemized, predictable, & highly optimized funnel sequences to convert paid leads into closed clients - Responsible for developing all elements of a paid media plan including target audience, investment level by platform, measurement KPIs, overseeing content design strategy and delivery and paid placement recommendations.
- Developed content strategy and delivery, managing content teams to deliver suitable content for digital advertising campaigns and social - Managed TOF and retargeting ads for my lead gen funnel on Google, YouTube, FaceBook, and Instagram - Performed and optimized efforts to meet campaign objectives, including daily management of campaign budgets based on performance targets and client objectives.
- Coordinated fulfillment services, marketing efforts, and back-end systems to manage Shopify ecommerce website - Performed and optimized Facebook and Google ad campaigns to increase website traffic and purchase conversions - Facilitated web page optimizations, created content for picture/video advertising campaigns, and handled email marketing efforts using Mailchimp
- Managed all paid lead gen efforts on all social/search platforms including Programmatic with Pontiac DSP - Worked closely with clients as lead oversight for project timeline , execution and delivery of digital ads - Developed marketing strategies and sourced new business by building automated workflows and email/sms campaigns inside Hubspot to ensure prospects were nurtured
SCG is a dedicated project management and business analysis function that spans all products within Operations. SCG works in partnership with Operations line managers to deliver their change programs—working with IT on developing business specifications for testing and implementation.