Alexander de Montfort

English Interior Designer

London, England, United Kingdom

About

Alexander has worked in the interior design retail sector for over thirty years. Consultative and senior management roles with iconic British brands span Farrow & Ball, Liberty of London and Harrods. He has worked internationally as an interior designer for a discerning clientele, and his attention to detail is innate. It comes as no surprise that his mother was the first woman private eye in London, and his father was creative director of Saatchi & Saatchi. His sister is the celebrated English childrenswear designer Rachel Riley, best known for dressing Royalty and in particular Prince George, Princess Charlotte and Prince Louis. Alexander has appeared on ITV television and BBC Radio discussing interior decoration and he features in a variety of design publications and newspapers. He is an experienced public speaker, broadcaster and columnist. Alexander is based in Knightsbridge and divides his time between London and Bath. There he has worked on Grade I listed projects in the Word Heritage site, which included his own home in the Circus and several important Georgian houses.

Experience

  • Interior Design Consultant at Design & Decor
    Jan 2001 - Present · 25 yrs 7 mos

    Quintessentially English interior design and decoration. Worldwide projects are diverse from reforming and renovating high net worth private estates in Florida, to the decoration of Grade I listed Georgian properties in Bath.

  • Head of Trade & Retail at Nordic Style Sweden Limited
    Jan 2017 - Jan 2020 · 3 yrs 1 mo

    Nordic Style first introduced handmade Swedish painted furniture to London in 1992. Today, the shops offer a large selection of Scandinavian inspired furnishings to a broad international clientele. The flagship showroom that I operated was adjacent to Chelsea Harbour Design centre.

  • Head of Retail at India Jane
    Sep 2015 - Jan 2017 · 1 yr 5 mos

    Heading up the retail arm of the business. Launching a new Flagship Store and overseeing all showrooms. India Jane is an eclectic luxury interiors brand, focused on providing close personal attention to both trade and retail customers from all around the world. Wholesaler to top interior designers.

  • Flagship Showroom Manager at Farrow & Ball
    2012 - 2014 · 2 yrs

    Managing the new concept showroom and Colour Consultancy service in London's fashionable Notting Hill and also historic Bath, for the global British manufacturer of handmade wallpapers and paint.

  • Brand Manager at Harrods
    2010 - 2012 · 2 yrs

    Establishing the Royal favourite Rachel Riley brand at the worlds most famous luxury department store in Knightsbridge and at wholesale trade events.