France
Product marketing leader and ecommerce and channel development specialist. Currently leading teams in integrated marketing, account development through digital engagement, and governance of marketing and technical content. Track record of new product development and enhancement leading to 5 patents. Strong product leadership with engineering and business education. A collaborator, having partnered with OEMs to design in enhancements to products and supported the success of a distributor network, bringing opportunities and effective systems. Developed effective marketing systems and trained large numbers of colleagues in their implementation. Built new capabilities and teams. Experienced in automotive, B2B, and B2C manufacturing and with cross-cultural experience in Switzerland, France, and Germany.
Leading the integrated marketing function and developing relationships with customers through digital engagement. Developing our relationships with distribution partners; working collaboratively for mutual success. Ensuring high standards of governance of SOPs, technical documentation, and website content. Collaborated with content authors across the business. • Created a programme to ensure the needs of the company’s software customers were effectively served. • Improved the website user experience to ensure we meet the needs of each customer group. Ensured ease of navigation. • Developed the community platform, including the integration of user-generated content. • Drove increases in customer satisfaction.
Oversaw digital marketing for a large range of the company’s products. Led on GDPR compliance. Focused on delivering relevant content to each of our audiences. Developed analytics capabilities.
Led strategy and digital marketing with responsibility for a large proportion of the customer base. Responsible for microcontrollers in a variety of software applications. • Drove two major website redevelopments. • Coordinated content management for a huge web estate (13,000+ pages), collaborating across the business. • Planned and managed product launches.