Alexander Alff

General Counsel

Vught, North Brabant, Netherlands

About

I am a highly experienced legal professional with a robust background and a proven track record in various legal roles, I have developed expertise in leadership, communication, negotiation, strategic thinking, and risk management. My career spans over two decades, during which I have served in key legal positions both in business and law firms. I am adept at navigating complex legal landscapes, providing strategic legal advice, and managing high-impact business opportunities.

Experience

  • General Counsel at MWPO
    Mar 2025 - Present · 1 yr 4 mos

    MWPO is a socially engaged, all-round real estate company that is mainly active in existing urban areas. MWPO chooses prime locations, landmark buildings and iconic hotspots. By transforming existing buildings or adding new constructions, MWPO creates beautiful residential programs and innovative work-, hospitality- and retail concepts.

  • General Counsel at MWPO, 's-Hertogenbosch
    Mar 2025 - Present · 1 yr 4 mos

    MWPO is an all-round real estate company, that develops and invests in real estate. My role is to establish an advanced legal department ensuring robust support for the company's expansion. Act as strategic advisor to the management team enhancing decision-making process. safeguarding corporate integrity and compliance, mitigating risk and ensuring adherence to regulations. Manage external legal counsel relationships, ensuring cost- effective and expert legal services. Driving successful deal execution. Manage litigation, draft and negotiate commercial contracts.

  • Legal Director Division Digital Solutions at Signify
    Jul 2020 - Dec 2024 · 4 yrs 6 mos

    Formerly known as Philips Lighting Working as legal counsel for the business group within Signify that develops new digital connected lighting offerings including (software) service propositions. Member of the global management team for Agriculture Lighting. Compliance Officer Division Digital Solutions. activities: legal advice on go-to-market, involved risks, warranty, licensing models, data, IP etc., advising on sustainability aspects (ESG, circularity, refurbishment, remanufacturing, carbon footprint, green marketing claims) procurement of third-party materials and services, negotiating partnerships, managing outside legal counsels, creating templates, training to business and international group of lawyers

  • Senior Legal Counsel at Signify (voorheen Philips Lighting), Eindhoven
    2016 - 2020 · 4 yrs

    Formerly known as Philips Lighting Working as legal counsel and management team member for the Benelux sales organization and Team International Key Accounts of Signify, world leader in lighting industry listed on Amsterdam’s Euronext Stock Exchange. commercial contracting (B2B and B2C) and tender law (B2G). Develop, implement and execute policies in the field of risk management and the shift from product supplier to service organization involved in project business. Assisting the International Key Accounts Team in developing a global strategy and negotiating International Framework Agreements for International Key Accounts worldwide

  • Senior Legal Counsel Benelux at Philips Lighting
    Apr 2016 - May 2018 · 2 yrs 2 mos

    Working as legal counsel and management team member for the Benelux sales organization and Team International Key Accounts of Signify, world leader in lighting industry listed on Amsterdam’s Euronext Stock Exchange. commercial contracting (B2B and B2C) and tender law (B2G). Develop, implement and execute policies in the field of risk management and the shift from product supplier to service organization involved in project business. Assisting the International Key Accounts Team in developing a global strategy and negotiating International Framework Agreements for International Key Accounts worldwide