Singapore
Highly analytical and results-oriented GTM Strategy and Sales Operations professional with 5+ years of experience driving revenue growth and operational excellence across APAC markets. Proven expertise in developing data-driven GTM strategies, sales forecasting, performance measurement, market analysis, and process optimization. Adept at translating complex data into actionable insights for executive leadership and collaborating with cross-functional teams (Sales, Marketing, Finance, Product) to execute strategic initiatives and enhance sales productivity.
Utilize data and insights to drive decision making and continuously optimize campaigns for maximum impact and efficiency. Collaborate with stakeholders to identify areas for improvement and implement solutions to enhance marketing operations.
Managed and optimized digital marketing campaigns using Marketo, Go-To-Webinar, and Splashthat. Conducted in-depth data analysis using Tableau and Microsoft Excel to identify trends, opportunities, and areas for improvement in digital marketing efforts. Worked closely with cross-functional teams to ensure campaign objectives were met and delivered on time.
Provided support to the marketing team in the planning, execution, and optimization of marketing campaigns. Utilized data to inform and drive campaign strategy, ensuring campaigns were delivered on time and met performance goals. Collaborated with cross-functional teams to ensure seamless execution of marketing initiatives.
Develop delivery processes and work with sales/ operations team to track accounts performance Manage day-to-day business deliveries for Singapore wholesale and franchise channels, and ensure products availability aligns with key marketing campaign launches