Greater London, England, United Kingdom
Experienced Product Manager with a demonstrated history of working and growing several markets ranging from tech to homwares. Skilled in Trend Analysis, Negotiation, Category managements, Coaching, and Sales. Strong product management with 6 years experience in the industry.
Yotpo is a retention marketing platform with solutions for SMS, email, loyalty, reviews, subscriptions, and visual UGC — helping brands turn one-time shoppers into customers for life.
SHOPLINE is Asia's biggest smart commerce platform that empowers merchants to succeed everywhere. We provide a full-featured platform that allows merchants to easily build their online shop and deliver a seamlessly omni-channel experience.
Grew and managed a £22 million P&L at 10%+ margin from £0. Categories that I manage range from VR, AR, Smart Home, Mobile Toys, Homewares, Outdoor, Jewellery and Nutrient. Managed demand forecasting from customers and help vendors plan their inventory more efficient. Manage all vendor contracts from start to finish. Lead on 3rd part logistics for the company. The lead on creating Westcoast Fulfilment services (GWP/Redemption website). Created the VR/AR end to end solution with varies partnership for the B2B sector. Manage onboarding of new customers e.g contracts, initial meetings, support my vendors etc.. Attended and graduated empowering leadership course.
The next area I moved to was cookware. This has given me the opportunity to work with big brands such as Le Creuset & Teal and also use my skills of own brand to really dial up our own brand cookware, which takes a huge amount of our overall sales. I worked with several stakeholders create marketing plans of new brand launches to make sure we had enough coverage with above the line marketing and interaction on social media. This was challenging as we had to really fight the space against our electrical buying office who had a lot more money to spend, so we had to be wise and clever on they way we were using our marketing budgets. Working in this office has also given me the ability to fine tune my buying skills by buying chopping boards and kitchen scales, which were completely different to what I was used to. Chopping boards is mainly own brand with abit of brand from Joseph Joseph who is bought by several offices, so I had to make sure when making decisions that all parties involved were lines up to maximise margin opportunities. The other area kitchen scales was a really new and interesting area to buy because of the current market of scales and the decline. This was more or managing the decline and making sure within my assortment each options was working hard and to remove the options, which were holding up our money to back the best sellers.
I moved to the Cookshop Buying Office to challenge myself, build on skills I have already learnt and to learn new ways to buy. I am responsible for buying Picnicware, Barware, Wine Racks and John Lewis Own Brand Collections. I have been able to take the skills I have learnt from my previous office, which was heavily branded and I have used these skills to building relationships with our branded picnicware and especially our branded barware suppliers by negotiating on commercial cost prices and to make sure they are signed up to our standard terms and conditions. Compared to the world of electrical the branded suppliers in the barware market are a lot smaller, but by no means insignificant as the profit margin is a lot higher. The main reason for the change of Buying Offices was to learn own brand buying and picnicware was a very good opportunity to learn this. The skills I have learnt is how to buy in seasons, competition shopping, market research, trends, managing stake holders internally including design studio, own brand packaging and online. Picnicware is a very challenging area to buy as there is only 21 week window to sale through, so management of minimal order quantities, price, five star launches online & instores and especially shipment dates. These are all very important so we sale through stock and avoid stock going in to mark down. As this is own brand I have to deal with a lot of overseas suppliers, so has been a good learn to negotiate cost prices, quantities and split shipments. This involved working very closely with my merchandise counter part to make sure that we were aligned in all our buying decisions, so they are profitable and commercial. I have also been given and exciting opportunity to work on our premium John Lewis Croft collections, which is a business wide initiative and key times of the year this collection is bought together from all buying office in a pop up shop to create awareness on our great value and quality of our brand.