United Kingdom
Senior Digital Marketing and E-commerce Manager experience with a strong track record of driving profitable B2B and B2C growth through performance-led trading and digital strategy. Experienced in owning and optimising paid media investment, forecasting demand, and managing budgets to maximise revenue and ROI. Highly commercial and data-driven, with a focus on trading performance, channel efficiency, and scalable growth. Comfortable operating at both strategic and hands-on levels, partnering with senior stakeholders to deliver measurable results.
Digital marketing and performance marketing across CEF’s ecommerce operations, managing paid media, affiliates and data-driven campaigns to drive measurable revenue and growth. Responsible for budget ownership, forecasting and optimisation, ensuring marketing investment delivers strong ROI across channels. Manage cross-functional projects and external partners, balancing strategic oversight with hands-on execution to support business objectives. Focus on performance-led growth, acquisition, and digital transformation initiatives, using analytics and insight to guide decision-making and scale campaigns effectively.
Ecommerce Manager for CamelBak UK & EU via ZyroFisher distributor. Led the direct-to-consumer ecommerce strategy and trading performance for the Camelbak brand across UK, France, Germany, Italy, and Spain, owning day-to-day revenue performance across multiple European markets. Responsible for commercial trading, onsite performance and promotions using performance-led digital marketing to deliver profitable growth in a multi-language, multi-currency environment. Managed market-specific trading calendars while maintaining brand consistency and central performance standards. Oversaw paid media investment and budget planning, using performance data and forecasting to optimise channel efficiency and support seasonal and campaign-led trading activity. Worked closely with regional stakeholders, global teams, and external partners to align local execution with wider brand and commercial objectives. This role required strong cross-market coordination, commercial ownership, and data-driven decision making, balancing local market needs with scalable ecommerce strategy across Europe.
Business Developer responsible for account management and regional growth across the South East, specialising in kitchen and bedroom component sales and kitchen planning solutions. Focused on developing trade relationships, driving new business, and supporting customers to increase sales through commercial insight and product expertise.
Led end-to-end ecommerce trading and digital growth for an online-only retail business, where 100% of revenue was driven through digital and marketplace channels. Held responsibility for revenue performance across the D2C website and key marketplaces, operating in a highly competitive, performance-driven environment. Owned digital marketing strategy and execution across paid media, marketplaces, and omnichannel selling platforms, using data and insight to optimise acquisition efficiency, conversion, and profitability. Managed trading calendars, promotions, and pricing strategies to maximise revenue while protecting margin. Worked closely with internal teams and external partners to scale marketplace performance, improve onsite trading, and deliver consistent growth across multiple digital channels.
Coordination and planning of workload in the Ecommerce team based around the seasonal digital marketing plans. Analyse of sales reports to create monthly and weekly paid search and SEO optimizations to support all online sales.
Delivering Ecommerce trading support to all aspects of digital marketing for the brand website, eBay and Amazon account
Front End Developer role initially with significant responsibility for B2C ecommerce trading and commercial performance, reporting directly to the Managing Director. Owned front-end deployment alongside pricing, promotions, SEO optimisation, marketplace selling, and budget oversight. Contributed to revenue growth through improved promotional effectiveness and significant SEO ranking gains.