Cupertino, California, United States
Adequant was acquired by Relevad in 2017.
► Set and executed monetization strategy for display business (reporting directly to CEO/CTO) ► Managed relationships with key accounts and signed on new advertising partners ► Directed workflow of display operations team on all projects
►Worked with engineering team on improving ad server technology and feature set ►Designed, developed, and implemented automated demand-side optimization system (facilitating automatic optimization of 10,000-25,000 advertising pipelines/server-to-server configurations) ►Trained and managed operations team members in reporting and optimization
►Designed, developed, and implemented automated reporting systems ►Oversaw reporting for all key initiatives and provided actionable insights to decision makers ►Ran multi-faceted campaigns on major SSPs (Rubicon, OpenX, AppNexus etc.)