United States
Results-oriented professional with hands-on expertise acquired within marketing and advertising in top-tier organizations. Adept at establishing and strengthening professional relationships; collaborated with a wide range of clients, industry experts, associations and stakeholders on an international level. Excel within fast-paced environments.
- Develop quarterly economic outlooks across the macro signals shaping consumer demand, giving brands a clearer read on the environment they are entering. - Build marketing budget recommendations based on the most likely forecast macroregimes so teams can adjust spend quickly as conditions change. - Recommend channel mix and investment priorities based on where consumers are paying attention, spending, and showing signs of demand. - Advise on campaign positioning that reflects consumer sentiment. - Translate economic uncertainty into clear marketing guardrails, enabling founders and leadership teams to make faster, more confident growth decisions.
Account: ABC - Provide full media planning service for client across all media types. - Ensure delivery against key milestones, build and manage timelines for integrated media campaigns - Manage AMP and Planners work output and volume. - Oversee media plan and budget maintenance, ensuring strong level of accuracy. - Stay apprised of new opportunities by meeting with media/vendor representatives on an ongoing basis; formulate POVs. - Explore media alternatives and develop media solutions, demonstrating strategic thinking, creativity, and solid decision-making.
Account: Lionsgate - Supervised digital campaigns for Lionsgate movie and VOD releases in 2022 and 2023, including day-to-day campaign execution and ensuring campaigns deliver on KPIs. - Responsible for team management and development of Associates and Sr. Associates. - Owned budgeting and optimized spend evenly throughout campaigns. - Served as client contact, developed and delivered client presentations. - Developed guidelines and processes to ensure planning and execution of campaigns ran smoothly.
Account: BET/Viacom - Developed and executed media plans for new and returning shows premiering on BET Network in 2021 and 2022. - Led a team of three people in executing media strategies, reporting on results and solving any problems that should arise. - Produced and presented comprehensive decks to the client, including rationale on why certain media tactics were being employed, and answered client questions should they come up. - Acted as the point of contact for both partners and the client when it came to implementing campaigns. - Negotiated media space pricing and distributed budget across partners.
Account: Johnson & Johnson Portfolios: Aveeno Baby, Johnson's Baby & Desitin - Contributed to the construction and execution of media strategies for Johnson & Johnson’s 2020 and 2021 media plans across linear television, CTV, print, social and digital media channels. - Managed the flow of client media-related issues based on changes in targeting, goals and budgets. - Monitored campaign performance and ensured all buys were delivering in full. - Input and tracked national TV and digital buys and pulled corresponding system reports. - Oversaw billing duties including monitoring budgets, clearing invoices, and resolving billing discrepancies as needed. - Built and maintained relationships with internal and external partners to foster collaborative work partnerships.
Account: American Express - Assisted American Express planning team in the preparation, development and monitoring of 2019 and 2020 media plans - Utilized tools such as MediaTools and Symphony in analyzing demographic preferences to develop campaign plans - Developed tactical components of client media campaigns, such as flow charts, spreadsheets, and budget summaries - Built media plans within MediaTools and collaborated with the investment team to implement these campaigns - Coordinated and lead status meetings with the planning and out of home teams to provide weekly reporting on campaigns