Atlanta, Georgia, United States
ABOUT ME I am currently the founder and lead strategist of Inspyre Media, a content, digital and social media marketing agency. After graduating from the University of Georgia with bachelor’s degrees in Journalism and French, I went on to get my master’s in business journalism from Northwestern University’s Medill School of Journalism. I spent my early career at Bloomberg News and then at CNN’s sister network, HLN. In 2015, after working with Clark across shows at HLN, I left the network to take on the role of Managing Editor for the Clark Howard brand. This experience reignited my passion for financial literacy, and in 2018, I founded My Common Cents, an educational nonprofit organization dedicated to creating a culture of financial wellness for young people and adults by inspiring empowered life and financial decision-making. PROFESSIONAL BIO As the founder and owner of Inspyre Media - a brand and marketing agency focused on content, digital, social media and marketing strategy - I serve as the lead strategist on a variety of projects spanning a variety of industries. My experience in bringing together business, research, content and creativity to solve organizations’ product and marketing challenges is a valuable asset in today’s crowded digital space. I have 10+ years of experience in content, marketing and strategy development across a variety of industries including media, consumer goods, entertainment, transportation and technology. I know the difference between a good idea and a GREAT idea, and I know how to bring it to life through marketing strategies, content plans, product offerings and customer experience strategy. With a background in journalism and social media marketing, storytelling is always at the forefront of everything I do. I know how to spot, craft and tell compelling stories that build brand awareness and drive results. This is a crucial aspect of what I do, because without a story, there is no brand. Using this experience, I bring together content marketing and product content to develop engaging and distinctive customer experience strategies that build brand awareness and drive product adoption. I take a holistic approach by combining discovery, research, roadmaps and more to develop a strategy that’s built for success. I do this by collaborating with marketers, designers, developers, researchers, product managers and more to ensure that everyone is on the same page and working toward the same goals.
ATR Financials is an educational organization dedicated to creating a culture of financial wellness for young people and adults by inspiring empowered life and financial decision-making. We are grounded in the belief that regardless of background or income level, people with better access to education are better able to take control of their circumstances, improve their quality of life and create a more stable future for themselves. Through financial literacy & wellness workshops and consulting, our goal is to help adults and the next generations receive the tools they need to develop the skills, mindset and lifestyle that allows them to become self-sufficient and achieve financial wellness and stability. This means providing the highest-quality education and breaking down barriers that exist in the current system. Each aspect of your life plays a critical role in your health, well-being and overall quality of life. When just one aspect is ignored, it’s impossible to create a healthy and balanced lifestyle that positively impacts your mental, physical and emotional health. Taking a holistic approach to wellness allows you to ensure that each factor is positively influencing your choices, habits, lifestyle and overall quality of life. Our goal is to help you better understand the role that your financial life plays in this equation and how to improve the impact it has on your ability to create the life you want to live.
As the founder and owner of Inspyre Media — a brand and marketing agency focused on content, digital, social media and marketing strategy — I serve as the lead strategist on a variety of projects spanning a variety of industries, including travel, media, consumer goods, health care, entertainment, transportation and technology. Using my experience, I bring together business, research, content and creativity to solve organizations’ brand, product and marketing challenges with results-driven strategies. A recent project involved working with a Fortune 1,000 logistics company to create, develop and execute a brand, content and product marketing strategy, as well as a buyer/user experience strategy, for a new technology platform and app. This involved running, hosting and analyzing an online customer research initiative and presenting the results to all key stakeholders. Using my findings, I then hosted workshops with the product and marketing teams, in order to present the data and get a better idea of current workflows, roadmaps and goals. From there, I developed and delivered updated and comprehensive product marketing and buyer experience strategies, which included updates to current roles, workflows and product roadmaps, as well as a go-to-market product launch plan. Using my 10+ years of experience, I bring together content marketing and product content to develop engaging and distinctive UX and CX strategies that build brand awareness, drive product adoption and capitalize on new growth opportunities. With each project, I take a holistic approach by combining discovery, research, roadmaps and more to develop strategies and plans that are built for success. I do this by collaborating with marketers, designers, developers, researchers, product managers and more to ensure that everyone is on the same page and working toward the same goals. All of my work is rooted in my passion for great storytelling -- a tool that can influence perceptions and change behavior.
My Common Cents Corp. is an educational nonprofit organization dedicated to creating a culture of financial wellness for young people and adults by inspiring empowered life and financial decision-making. We are grounded in the belief that regardless of background or income level, people with better access to education are better able to take control of their circumstances, improve their quality of life and create a more stable future for themselves. Through financial literacy, our goal is to help adults and the next generations receive the tools they need to develop the skills, mindset and lifestyle that allows them to become self-sufficient and achieve financial stability.
Responsible for creating, developing and implementing a comprehensive brand content strategy across all digital platforms, including the You42 website, blog and social media. Oversees content and product marketing strategy for brand campaigns, research initiatives and more.