London, England, United Kingdom
With 18 years of experience in FMCG, I’m a commercial & sales growth consultant with deep expertise in scaling emerging consumer brands. My career foundation was built at Mars, where I spent a decade honing my skills with classical blue-chip training. I now specialize in helping innovative brands grow sales and thrive. As an independent consultant, I’ve had the privilege of working with a diverse portfolio of dynamic food and drink brands, including MOJU, WARP Snacks (Proper & Eat Real), Pip & Nut and Warner’s Distillery. I specialize in developing strategic growth plans, driving customer engagement, building new business pipelines, securing value-creating partnerships, and fostering high-performing teams. My experience spans the entire customer landscape, from major grocery retailers to wholesale & independent channels in out of home. I've loved my time in fractional interim and project roles but now feel the time is right to find a permanent role I can get my teeth stuck into. I'm looking for a growth brief and an open minded across the total consumer brand spectrum, ideally within a scale-up environment.
Botivo, the award winning Big-Sipping Botanical Aperitivo which will blow your mind once you taste it. It's a small batch product, made from scratch by ‘maker’ co-founder Sam on Lannock Farm and is drunk by people who love food and drinks. Botivo is a pleasure brand, not a moderation one. It’s made using all natural ingredients and no flavourings and the liquid takes over 1 year to make.
I setup FAR Brands to support innovative, high growth, early stage consumer brands with their growth ambitions. Client portfolio includes: - TrueStart Coffee - Pip & Nut - DASH Water - Proper Snacks - MOJU - Warner's Distillery I work in a variety of ways (Interim, Fractional, Advisory) to support everything from Route to Market and Go to Market Strategies and plans, Customer Engagement plans and team/personal development support for Sales & Category teams.
Work with Founders on all elements of growth strategy
Innovative better-for-you sweet bakery brand
As Group Commercial Director at YF, I led the marketing and business development team. I had total P&L responsibility for the company and was responsible for all revenue growth. This included constantly monitoring the effectiveness of business solutions offered, adapting and developing them as necessary. For those unfamiliar with YF. YF is a growth consultancy in FMCG - working with SMEs, startups and international businesses as well as retailers and investors to develop and grow innovative brands in the UK, across all categories (Food, Beverage & Non-Food excl GM)