Haifa, Haifa District, Israel
A product designer, User advocate and data enthusiast - I'm combining creative methods, and design tools along with analytics and data driven approach to create the a user oriented product. Always ask what does the user want to solve first.
- Sole product designer, owning the product end-to-end from discovery through delivery. - Led customer discovery and feedback sessions with customers and internal teams (CS, Pre-Sales, R&D). - Translated insights into user flows, wireframes, and high-fidelity UI. - Worked hands-on with R&D throughout implementation, ensuring design feasibility and quality. - Contributed directly to UI development using Cursor when needed. - Delivered clear specs and assets to support smooth handoff and fast iteration.
Leading iterative product design processes for new products, features and product updates across the board: - Gathering user feedback from multiple channels: usage and engagement analysis, user interviews, surveys and customer success team, analyzing it and prioritizing solutions with product managers. - Design and prototyping complex user flows, from wireframe to pixel perfect design - Validation of proposed user flows with users by mediated usability tests. - Validation of UX/UI Design feasibility and cohesion with business goals with internal teams in the company (R&D, PMs, CSM, Sale teams and management) - Providing design feedback to frontend teams before deployment - Tracking feature engagement and conversion rates, defining KPIs for a healthy feature adoption along with PMs.
Leading UX/CX Projects with Tier-1 organizations and companies: Most projects include: - User research in various methods - In-depth user interviews -Designing prototypes, wireframes, and final UI mocks - User testing and validation of digital solutions - Handoff to in-house dev teams or 3rd party dev teams. - accompanying customers up to the final implementation of the solution and determining KPIs to measure the successful engagement of the technical solution. Some projects also included: - Planning and creating a design sprint focused on solving users' challenges. - Aligning the design sprint with the customers business goals along with a user-centric approach.
Leading the execution of the whole project cycle, including research methodology, design and visualization, analysis and presentation. Leading design and visualization of research and data products executed by the company Leading the re-branding process from the company's end. Managing accounts for various sectors: retail, consumer goods, telecom, media, software and others.
Supporting business decisions of local export-oriented companies, often at tight schedules. Gathering and analyzing data from various data sources: open source, professional data bases, expert interviews, surveys, social media. Integration of qualitative and quantitative market analysis. Analysis of large data sets and presenting them in a graphic and visualized way.