Alex Polischuk

About

With over fourteen years of experience in marketing, communication strategy, advertising, and digital initiatives, I have developed a comprehensive understanding of brand development and strategic communications, especially at garden equipment market. I drove the brand CHAMPION to the Top 3 of Russian market.

Experience

• Head of Advertising Department at Vald
  Jun 2014 - Jul 2023 · 9 yrs 2 mos

  - Marketing and advertising strategies of worldwide brands: CHAMPION - top 5 in the Russian garden equipment market, https://championtool.ru/ TOYAMA - https://www.toyama-marine.ru/ ECHO - https://www.echotools.com - ATL and BTL communication. - Digital communication strategy (programmatic, contextual ad, search ad, native ad, retargeting, SEO, SERM, CPC, CPM, Influence, SMM, and video). - Trade marketing. - B2C and B2B marketing. - Brand monitoring and analysis. - Co-marketing initiatives with over 300 dealers. - Development of five websites: e-commerce, B2B portal, landing pages, and corporate site.

• Marketing And Advertising Manager at Svyaz Bank
  Jun 2013 - Jun 2014 · 1 yr 1 mo

  - Strategic media planning. - Brand monitoring and analysis. - ATL and BTL communication. - PR communication strategy. - POSM management.

• Marketing And Advertising Manager at Mohito
  Aug 2011 - May 2013 · 1 yr 10 mos

  Advertising Agency. - ATL communication. - POSM management. - PR communication. - Brand monitoring and analysis.

• Advertising and PR manager at Event agency Indigo
  Nov 2010 - Jun 2011 · 8 mos

  - PR communication. - POSM management. - Co-marketing.