United States
I am a versatile problem-solver with skills in maximizing efficiency and integrating marketing strategies. The combination of my strengths makes me a creative thinker and ambitious. I graduated from the University of Texas at Austin with a Bachelor of Science in Corporate Communications and a Minor in Business from the McCombs School of Business. I have over 4 years of experience in Social Media Marketing, Customer Satisfaction and Retention, Creative Direction and Small Business Management. I have a strong sense of Communication and Leadership skills. Therefore, I work extremely well Independently and even better in a Team Setting. I am now looking to take my skills and talent into any role or partnerships I can. In my free time, I express my creativity through photography and videography. I also freelance to further my crafts as a creative.
• Established and cultivated a portfolio of 5 thriving social media accounts, notably achieving a following of over 480,000 on one platform. • Pioneered the conceptualization, production, and dissemination of 100+ captivating short-form videos strategically designed to promote diverse companies' products and services, consistently driving high engagement rates. • Orchestrated collaborative efforts with content and marketing teams, contributing innovative ideas and guiding the structured execution of successful brand marketing campaigns, leveraging cross-functional expertise to achieve campaign objectives.
• Spearheaded the amplification of Warby Parker's online presence, leveraging a multi-platform strategy to elevate social media engagement, resulting in a 20k increase in follower base within the first 2 months. • Devised and executed data-driven campaigns across various social media channels, notably enhancing brand visibility and driving a rise in website traffic, strategically converting leads to customers. • Coordinated closely with the marketing team to develop innovative social media initiatives, including interactive storytelling campaigns and influencer partnerships, boosting brand loyalty and garnering industry recognition. • Analyzed social media metrics rigorously to identify trends, optimize content strategies, and refine targeting, resulting in improvement in conversion rates and a significant increase in customer engagement.
• Utilize Premiere Pro, Lightroom, Illustrator and Photoshop to produce digital and print marketing materials for clients • Adapt to clients’ needs, concepts and visions in all genres of photography and videography • Manage project teams of at least 3 to cover client/event needs
• Managed all social media platforms (TikTok, Facebook, Instagram, Twitter, YouTube, LinkedIn, Nextdoor) to framework a consistent and polished image to the public, which helped increase the organization’s social media following by over 70% across all platforms. • Collaborated closely with key stakeholders to meticulously plan and execute marketing strategies for prestigious events like the 2022 MLB World Series, 2023 NCAA Final Four Tournament, Chevron Houston • Marathon, Houston Livestock Show and Rodeo, ensuring seamless implementation of comprehensive marketing plans. • Conducted comprehensive analysis of social media metrics to produce detailed reports, effectively presenting campaign and initiative performance to the Executive Command Staff, enabling informed decision-making processes. • Directed a team of 5, establishing and refining social media best practices, constantly innovating to optimize strategies for maximum impact. • Signified a nuanced understanding of organizational policies and contemporary trends, delivering timely, professional updates to the public, aligning with the organization's core values and principles.
• Strategically consulted on specialized projects for major accounts (Disney, Amazon, Nike, Fossil), focusing on content creation and region-specific marketing initiatives, resulting in substantial engagement growth within targeted local demographics. • Crafted and executed Go-to-Market strategies for over 20 social media campaigns, customizing approaches to effectively convert clicks into paying users/consumers, driving notable conversion rates. • Harmonized with internal teams, integrating market research insights into strategies, crafting compelling copy that aligned with data-driven insights to precisely fulfill client requirements. • Oversaw the operational functions of the in-house creative team, optimizing interdepartmental communications to foster a unified internal strategy and enhance overall efficiency. • Demonstrated agility in adapting to evolving social media algorithms, trends, and best practices, employing dynamic strategies to sustain and enhance audience engagement amid industry changes.