Vietnam
As the Regional Strategic Pricing Lead at Cargill, I have 7+ years of experience in business analysis and commercial excellence at multinational companies. I am passionate about the impact of data and market insights on business performance and customer satisfaction. I have a proven ability to work and build strong relationships with business line management from all levels and diverse backgrounds across Asia region. In my current role, I leverage my analytical skills, market research, and sales and marketing knowledge to develop and implement effective pricing strategies and tactics for Cargill's products and services in Vietnam and Thailand. I also collaborate with cross-functional teams to optimize the product portfolio, enhance revenue management, and drive commercial excellence. I have successfully delivered multiple projects that resulted in increased profitability, market share, and customer loyalty for Cargill.
Lead end-to-end pricing strategy development and execution across Vietnam and Thailand, driving sustainable margin growth across multiple business units. Partner cross-functionally with Sales, Finance, and Product Management to optimize pricing models based on market intelligence, cost structures, and customer segmentation. Spearheaded initiatives that enhanced price realization and improved profit conversion, positioning Cargill as a pricing thought leader in the region. Leveraged analytics and digital tools to institutionalize data-driven pricing practices and build commercial capability.
Owned regional pricing architecture and governance across APAC markets, aligning with global revenue growth strategies. Delivered robust pricing analytics and value-based pricing frameworks, resulting in improved pricing discipline and margin expansion. Led capability-building programs for country-level commercial teams to strengthen strategic pricing execution.
Led CRM transformation in Vietnam, enhancing customer lifecycle management and data utilization to drive commercial performance. Implemented new segmentation and targeting models, resulting in improved customer retention and sales productivity. Collaborated with regional IT and Marketing teams to integrate Salesforce and data-driven CRM tools.
Designed and operationalized commercial excellence frameworks to uplift productivity and customer experience. Developed KPIs and performance dashboards across functions, creating transparency and alignment with growth objectives. Implemented operational cost-efficiency programs and improved center-level profitability.
Delivered strategic business insights and investment analysis to support executive decision-making. Partnered with cross-functional teams to evaluate market opportunities, business risks, and competitive positioning.
Conducted market intelligence studies to support corporate banking and retail strategy formulation. Developed research frameworks to monitor industry trends, customer behavior, and competitive landscapes. Supported cross-border project teams with critical insights to localize global financial products.
Designed and operationalized commercial excellence frameworks to uplift productivity and customer experience. Developed KPIs and performance dashboards across functions, creating transparency and alignment with growth objectives. Implemented operational cost-efficiency programs and improved center-level profitability.
Delivered strategic business insights and investment analysis to support executive decision-making. Partnered with cross-functional teams to evaluate market opportunities, business risks, and competitive positioning.
Conducted market intelligence studies to support corporate banking and retail strategy formulation. Developed research frameworks to monitor industry trends, customer behavior, and competitive landscapes. Supported cross-border project teams with critical insights to localize global financial products.
Designed and operationalized commercial excellence frameworks to uplift productivity and customer experience. Developed KPIs and performance dashboards across functions, creating transparency and alignment with growth objectives. Implemented operational cost-efficiency programs and improved center-level profitability.
Delivered strategic business insights and investment analysis to support executive decision-making. Partnered with cross-functional teams to evaluate market opportunities, business risks, and competitive positioning.
Conducted market intelligence studies to support corporate banking and retail strategy formulation. Developed research frameworks to monitor industry trends, customer behavior, and competitive landscapes. Supported cross-border project teams with critical insights to localize global financial products.
Designed and operationalized commercial excellence frameworks to uplift productivity and customer experience. Developed KPIs and performance dashboards across functions, creating transparency and alignment with growth objectives. Implemented operational cost-efficiency programs and improved center-level profitability.
Delivered strategic business insights and investment analysis to support executive decision-making. Partnered with cross-functional teams to evaluate market opportunities, business risks, and competitive positioning.
Conducted market intelligence studies to support corporate banking and retail strategy formulation. Developed research frameworks to monitor industry trends, customer behavior, and competitive landscapes. Supported cross-border project teams with critical insights to localize global financial products.
Designed and operationalized commercial excellence frameworks to uplift productivity and customer experience. Developed KPIs and performance dashboards across functions, creating transparency and alignment with growth objectives. Implemented operational cost-efficiency programs and improved center-level profitability.
Delivered strategic business insights and investment analysis to support executive decision-making. Partnered with cross-functional teams to evaluate market opportunities, business risks, and competitive positioning.
Conducted market intelligence studies to support corporate banking and retail strategy formulation. Developed research frameworks to monitor industry trends, customer behavior, and competitive landscapes. Supported cross-border project teams with critical insights to localize global financial products.
Designed and operationalized commercial excellence frameworks to uplift productivity and customer experience. Developed KPIs and performance dashboards across functions, creating transparency and alignment with growth objectives. Implemented operational cost-efficiency programs and improved center-level profitability.
Delivered strategic business insights and investment analysis to support executive decision-making. Partnered with cross-functional teams to evaluate market opportunities, business risks, and competitive positioning.
Conducted market intelligence studies to support corporate banking and retail strategy formulation. Developed research frameworks to monitor industry trends, customer behavior, and competitive landscapes. Supported cross-border project teams with critical insights to localize global financial products.