Los Angeles, California, United States
- Developed and executed content promotion plans for tentpole shopping holidays that led PEOPLE.com to achieve its quarterly revenue goals - Led monetization strategy for off-site initiatives such as SMS marketing messages, Pinterest Idea Pins, and PEOPLE’s shopping newsletter - Analyzed data reports to create content learnings and strategize future opportunities to drive conversions at every level of the purchasing funnel - Created strong relationships with PR contacts that have led to partnerships and exclusive coverage
- Significantly grew the e-commerce business on PEOPLE.com, one of Dotdash Meredith’s largest digital publications - Covered everything from celebrity fashion to product launches to things trending on social media - Worked on other affiliate initiatives such as CPC and branded content campaigns for Walmart, Nordstrom, and Macy's
- Contributed to daily lifestyle, beauty, entertainment, and celebrity news coverage, turning around quick, clean copy - Brought in high volumes of traffic with pitched evergreen galleries, listicles, and articles - Produced original content which has led to coverage by other national news media outlets - Wrote smart, informational beauty content that served a purpose for all women - Researched everything from the latest celebrity haircuts or makeup lines to viral/trending beauty
- Created daily posts that catered to each social media platform - Tracked reach of posts and viewership of publication's website on Google Analytics, Twitter Analytics and Facebook Insights - Initiated a strategic plan that involved implementing better SEO tactics