Alex Nelson

Board Member / Corporate Advisor

Woodinville, Washington, United States

About

Approach - Observe, ask questions, listen, form viewpoints, ask to have viewpoints challenged - Stay open to ongoing learning while turning viewpoints into action - Develop strategies combining viewpoints and objectives - keeping in mind practical considerations - Treat strategic execution as a project - assign owners, project managers, support roles, metrics and timelines. Style - Approachable, open, thoughtful, disciplined, attentive to follow through, responsive to team needs, communicative, fact-based decision maker, curious - always asking questions Competencies - Numbers, pattern recognition, big picture insights, predicting outcomes, creative problem solving, collaboration, brainstorming, negotiating agreement, creating an environment of trust, naming the problem and resolving it, focusing on results.

Experience

  • Loud Audio, LLC (19 yrs 9 mos)
    • Board Member & Corporate Advisor
      Oct 2024 - Present · 1 yr 9 mos

      Loud Audio, LLC was acquired by RODE Microphones, LLC in December of 2023. - Previously serving as Loud Audio's CEO - Providing continued support to Loud's leadership team as Board member and Advisor - Establishing continuity between period of Private Equity management and RODE's ownership - Supporting and leading special projects

    • Chief Executive Officer
      Aug 2020 - Oct 2024 · 4 yrs 3 mos

      - Following Loud Technologies, Inc. being acquired by Transom Capital - Worked with team on strategy and execution of refocusing the business on its core brand - Mackie - Rightsized operation to support Mackie as a standalone business - Lead transformation efforts to revitalize and modernize the business and culture - Returned the company to highest levels of revenue and profitability in the brand's history - Highly successful exit from Transom Capital's portfolio with an "ideal" strategic acquirer in RODE Microphones, LLC.

    • President and General Manager - Music Gear Brands
      Oct 2006 - Aug 2020 · 13 yrs 11 mos

      - Lead the business' retail brands back to a period of growth and profitability - Materially grew revenue - Reduced operating costs, with a particular view on cost of quality - Expanded China based operations team with a focus on supply chain management, quality and cost improvements - Developed capabilities to work successfully with contract manufacturers in developing products more quickly and cost effectively - Actively worked to diversify manufacturing allowing for increased leverage on pricing, stability in face of component shortages and tariff destabilization - Developed and executed highly innovative product roadmap including digital mixers and networked audio sound systems (some of which were moved over to sister brands) - Became President of Loud Audio in 2018 after divestitures of remaining brands was completed

  • Principal at Left Coast Marketing
    2004 - 2006 · 2 yrs

    - Founded company as a consulting firm supporting US based companies with a desire to expand sales presence Internationally, with a focus on establishing captive sales structures to optimize profitability - Expanded business to include manufacturer's representation and distribution. - Sold company in 2007

  • Vice President of Sales and Marketing at Line 6
    1998 - 2004 · 6 yrs

    - Was an early member of Line 6's leadership team - Lead sales and marketing during company's period of fastest and greatest overall growth - Developed captive sales channels - Established European subsidiary - Exited company as a powerhouse brand in all competitive segments