Alex Morton-Cain

Experienced manager within the Leisure Industry

Saxilby, England, United Kingdom

About

With over 10 years of experience in the health and fitness industry, I am passionate about using my knowledge to make a positive impact on people's lives. I’ve progressed from front-line roles to managing area sales and training staff nationwide. My experience includes project management for new site acquisitions and transitions, as well as building teams and implementing effective strategies from the ground up. I have collaborated with communities and organisations to enhance participation in physical activities, particularly in priority areas, and for individuals who may not typically have access to these opportunities. My commitment to ensuring everyone has the chance to engage in sport and activity drives my work, and I am eager to continue making a difference, even on a volunteering basis. I prioritise delivering exceptional service in all of my roles and enhancing the customer experience, with a strong focus on driving Net Promoter Score to measure satisfaction and loyalty, and coming up with strategies to improve the customer journey and increase retention. I prioritise effective people management, fostering a supportive environment that encourages growth and collaboration among team members, and motivate my teams with personal development. I can build strategies around improving staff wellbeing, and understand the importance of a happy and healthy team in building a successful business

Experience

  • General Manager at Lex Leisure
    Mar 2025 - Present · 1 yr 5 mos

  • Business Manager at Active Nation
    Feb 2023 - Jan 2025 · 2 yrs

  • Fitness Manager at GLL
    Feb 2023

  • General Manager at GLL
    Jul 2016 - Feb 2023 · 6 yrs 8 mos