London, England, United Kingdom
In a world where anyone can build anything, the only true competitive advantage left, is the way you think. In business we call this “strategy”. So it’s unfortunate that most strategy happens to be, basically, bullshit. And I mean that in the most technical sense. 200 slides without saying anything. 47 initiatives with no real idea. “Decisions” that risk nothing, and gain less. And more focus on "optimisation" and "efficiency" than what really matters: --> Making a big move that's going to change the game. In the recent past you could get away with this fuzzy thinking. Things moved slow. You’d be fine. But today? Thinking is the only unique thing you’ve got. So we’d better make it good.I’m talking the kind of thinking that: Builds categories of one. Inspires teams. Locks-in customers. Is written about in books. Turns executives into legends ....and frankly turns our boring business lives into a true adventure. (Because I don't know about you, but I'm not here to shuffle papers until I die) This is strategy. And it’s what I’m here to help you with. If you want to be able to: - Read markets like a book - Conjure innovations nobody saw coming - Build companies with no competitors - Inspire teams to follow you into the unknown ...then you're in the right place. Start here 👇 To work with me to develop a strategy like this, or embed these skills into your organisation, learn more here:👉 www.basicarts.org/work-with-alex/ To get my best thinking, subscribe to The Rare Mind, where I help you turn the way you think into your ultimate weapon: 👉 https://alexmhsmith.substack.com/subscribe To read No Bullshit Strategy, that helps you master these skills for the price of a cocktail, and which is passed around in the halls of many of the world's top brands:👉 Go wherever you get your books For video deep dives on these topics, check out my YouTube:👉 youtube.com/alexmhsmith And if you're a small business or want to learn these techniques yourself (or to use on your clients - I don't mind!), then you've gotta see this:👉 www.strategyshortcutsystem.com Business is an adventure. Strategy is the map. Let’s set out. Alex
Make companies without competitors.