Eastbourne, England, United Kingdom
Highly motivated professional with significant expertise and experience in all areas of automotive sales and marketing, gained at manufacturer and retailer level.
Responsible for improving and sustaining the performance of retailers in London and the South East to increase their sales and market share. All to be delivered in a way that results in excellent customer service and satisfaction.
Created and implemented regional marketing campaigns, leveraging media efficiencies for sales and aftersales, advising and assisting retailers on their local marketing in all disciplines. Managing annual co-op marketing budget. • Providing management consulting 50+ Vauxhall retailers, producing short and long term tactical marketing campaigns to maximise showroom traffic and sales. • Managing largest national annual regional marketing budget of over £2M + • Plan and execute tactical communication activities to meet objectives, working with suppliers to implement on a timely basis. Ensure all legal, brand and advertising standards requirements are met. • Provide plans for media and production budgets and strategy to track effectiveness of marketing communications • Briefed and implemented regional marketing campaign for the Corsa Capital limited edition in London, resulting in selling all 350 units in 3 months. • Work with underperforming retailers to review existing strategy and implement new plans to increase sales. • First regional manager in the country to introduce a co-operative marketing budget between retailers and manufacturer • Took London from 4th to 1st for newspaper share of voice within 6 months of being promoted to the area. • Introduced regional website audit and electronic lead management process for retailers • First to propose a social media marketing campaign and asked by Vauxhall to implement the first regional facebook campaign • Assisted in launching 3 new retailers in 2010, 2 of which were new to the Vauxhall network and franchise • Launch planning for new product with New Meriva and Astra Sports Tourer in 2010. Targeted campaigns for retailers resulting in sales exceeding launch targets