London, England, United Kingdom
Creative director and strategist with 10-years of experience creating content and commercial campaigns within the fashion, beauty and lifestyle sector. Helping clients articulate brand messaging through content strategy and creative direction.
Freelance Creative Direction + Consultancy AGENICES: MA+ Group NOWNESS Condé Nast (Global) Clubhouse Studios RAD Studios CLIENTS + PROJECTS: Phoebe Philo Audemars Piguet Johnnie Walker Bershka Range Rover Nike
Creative direction, concept development, commissioning and brand consultancy for co–branded and white label content projects at i-D and Vice Media Group across the luxury, lifestyle and fashion categories. Working closely with editorial, sales and production, I lead client pitches, creative production, art direction and editorial development for sold projects which can include large video series, social content, fashion stories, cultural strategy and events. My remit is global, working with internal teams and external contributors on projects across EMEA, APAC and the US. Client’s include: Chanel, Versace, Gucci, Maison Margiela, Miu Miu, Porsche, Paco Rabanne, AMI Paris, Calvin Klein, Google, Nike, Adidas, Marc Jacobs, Christian Louboutin, Bottega Veneta, Armani, Melia Hotels, Off-White, Richard Mille, Jaeger-LeCoultre, Jean Paul Gaultier, Jimmy Choo, Pernod Ricard, Diesel, Paul Smith, Sephora, Moncler, Woolmark, Tiffany & Co., Tommy Hilfiger and more.
Creative direction, development and brand consultancy for co-branded and white label projects at i-D and Garage across the luxury, lifestyle and fashion sectors. Client's include Gucci, Maison Margiela, The North Face, Nike, Calvin Klein, Off-White, Moncler, Richard Mille, Google Pixel, AMI Paris, Tommy Hilfiger, Converse, Woolmark, Havana Club and more.
Developing creative and editorial direction at ASOS Creates, the company’s brand partnerships agency. From brainstorms and pitches to commissions and campaign executions, I’m responsible for developing a creative strategy and content that’s culturally and socially relevant for top tier, multi-channel brand partnership campaigns. Tasks include: concept development; talent casting; script writing; copy writing; art directing; attending client meetings and pitches; developing compelling video and social content; commissioning photographers, directors and other creatives. Fashion & beauty clients: The Estée Lauder Companies: MAC Cosmetics, Bobbi Brown, Clinique, Aveda and DKNY; Milk Makeup, 3ina, L’Oréal, Cheap Monday, Polo Ralph Lauren, Tommy Hilfiger, River Island. Sneakers & sportswear clients: Nike, Converse, Adidas, Reebok, Vans, Puma and Asics. Third-party clients: Netflix, Huawei, Klarna, Hotel Indigo, Disney, Sony Pictures (Previously: Editorial Assistant)
Freelance writing for Sunspel, Twin Magazine, ASOS, Floom, Fashion Beans, Giuseppe Zanotti, Fernando Jorge.