Greensboro--Winston-Salem--High Point Area
Furniture Today is the industry leading business to business publication for the US furniture industry and international companies who do business in the US.
Furniture Today sales role expanded with new ownership; new owners expanded the breadth of product offerings to include D2C/consumer marketing and expanded digital programs for the trade; previously my role focused on trade marketing only Consistently selling and managing SEO, SEM, and social media management programs on behalf of furniture and décor clients who are launching new D2C operations Continue to create and present new strategies to my clients based on their marketing goals each year Prospecting and new business development remain a key function of my role while managing all other aspects of my current clients’ marketing programs Collaborating & coordinating with up to 7 internal teams each day + the clients’ external teams to insure all goals & deadlines are met Work with internal teams and management to develop new relevant products for our clients across all media channels
Built back Midwest, Northeast & Canadian Territories after multiple reps had come in and out of territory for several years Key prospecting to win new accounts rather than only managing the current accounts Consulted with small to large companies in the home furnishings industry for their marketing & social media; created & presented new creative ideas for companies’ messaging; designed yearlong advertising & marketing programs for companies’ specific to their goals Only sales rep at company to meet budget in 2018; met budget in 2018 & 2019 – only rep to do so 2 years in a row; 2021 = 130% to budget.
Identified and won new accounts for the purchase of Computer Generated Imagery and Photography for Marketing purposes for a start-up CGI company in Greensboro Developed my own selling structure/program and progress reports in order to maintain and manage the volume of accounts contacted, while also following each new prospect through the entire selling cycle I developed Conducted cold calls, meetings, networking with industry contacts to draw new business while also educating every prospect on our specific brand and points of difference Held myself accountable to the weekly quotas I created Out of state travel to trade shows in which I both set up meetings in advance and came to those meetings with a full presentation or portfolio I put together, as well cold calling in-person
Photography & retouching sales for boutique photography studio in Colfax, NC Developed my own selling structure/program and progress reports in order to maintain and manage the volume of accounts contacted, while also following each new prospect through the entire selling cycle I developed Conducted cold calls, meetings, networking with industry contacts, and studio tours to draw new business while also educating every prospect on our specific brand and points of difference Successfully brought in multiple accounts that remained loyal clients, and managed the entire process from start to finish from the first contact with prospective client, until the last image was delivered to them as new customers of the studio Dual position as production manager allowed me to drill into every step of the studio process as well as the technical aspects behind it, and successfully keep the promises made to clients Measured my own weekly results and progress for myself, while constantly seeking new qualified prospects, as the company had no such structure in place
romoted to Account Executive in August of 2015 and accepted full position, but current company was unable to find a replacement before Fall Furniture Market, so I remained in place for both functions Performed full account executive role and production manager role for my accounts Location hunting and booking, which includes selling home and business owners on allowing company to shoot in their home for a negotiated rate Follow the production schedule and client calendar meticulously, managing each project from the opening to close of every job Gathering and requesting all necessary pieces of information from clients such as merchandise lists, shot lists, direction and inspiration, etc. Manage and developed system for all client specific launch dates for release of marketing materials to other vendors that participated in the projects Delivery of all final high resolution images, along with the archiving of all final images, and the management and coordination of all merchandise arrival and return Throughout the design and shooting process, managed all client expectations and communicated with each team dedicated to a project to insure that images are produced in correlation to what the client envisioned Management also included documenting additional costs to the photography production process, time spent by the other departments such as carpentry, design, and image management, and foremost, time management of the production of the images, as well as communication and management of retouching instructions