Austin, Texas Metropolitan Area
I’m a Senior Strategic Events Marketing Manager who builds programs that connect GTM strategy to sales execution and turn interest into qualified pipeline. I focus on AI, healthcare, and real-time data infrastructure, designing executive and field marketing programs that map to enterprise account priorities and help deals move faster. At Ambience Healthcare, ServiceNow, Moveworks, and Confluent, I’ve run campaigns and events that influenced millions in sourced and influenced pipeline, built executive experiences for top accounts, and equipped sales teams to turn marketing engagement into revenue. I’ve grown from SDR into ABM and strategic events, learning how to combine data, creativity, and clear execution to deliver results. I like working closely with sales, marketing, and customer teams to build programs that are as analytical as they are human. Whether it is 1:1 ABM, flagship field events, or GTM plays in new verticals, my goal is to create marketing that feels personal, performs with purpose, and earns trust at every step.
*Acquired by ServiceNow* Field Marketing Manager aligned to national Healthcare/Life Sciences and Energy/Transportation/Core Services verticals.
Lead regional field and ABM programs that drive awareness and accelerate pipeline across enterprise accounts in AI and automation. Partner with Sales and SDR leadership to align GTM strategy, ensure lead quality, and track sourced/influenced pipeline performance. Execute high-impact regional events and campaigns that consistently exceed pipeline contribution goals.
Owned ABM and field marketing strategy for the Financial Services vertical, influencing $X in new and expansion pipeline. Designed integrated campaigns combining events, digital, and outbound sequences. Enabled sales through tailored content, event follow-up playbooks, and cross-functional GTM coordination.
Supported 1:1 ABM programs targeting top enterprise and cloud-native accounts. Managed campaign execution end-to-end — vendor setup, budget tracking, and SFDC reporting — ensuring operational excellence. Collaborated with sales enablement and SDR teams to raise conversion from MQL to meeting.
Generated $2M+ in new pipeline in first ramped quarter by developing targeted outbound sequences and event follow-up campaigns. Partnered closely with marketing and product teams to tailor messaging for data-in-motion use cases.
Owned outreach strategy across power generation, T&D, and government sectors — creating qualified pipeline in complex, data-heavy industries. Developed domain expertise in predictive maintenance and asset optimization for enterprise energy clients.