Denver, Colorado, United States
Media Buyer and Strategist with in-house and agency experience including podcast, audio streaming, video streaming, OTT, social media, programmatic, and linear television planning and buying. Alex Goldfarb has 8 years of media buying and planning experience, managing clients in the travel, automotive, CPG, SaaS, and restaurant verticals. She has managed budgets spanning from $200K to $300MM quarterly and expertise on how to build campaigns of all sizes. She has knowledge of multiple different media channels and a passion for learning and understanding new ad tech platforms and uses. Contact: [email protected] Skills & Tools: Media Ocean, Tableau, Monday, Asana, The Trade Desk, DV360, Roku, SEO, Meta, TikTok, Google Ads, Copywriting
-Oversaw 4 digital and linear media budgets ranging from $200k-$40MM for clients such as Priceline, Viator, and CarGurus -Communicated campaign results with clients in bi-weekly status and strategy calls, emails, and phone conversations -Stewarded OTT, VOD, Programmatic, and Streaming campaigns -Optimized digital marketing plans based on various KPIs such as ROI, CPC, and CPSV -Interfaced with large media partners such as Disney, Roku, and Amazon -Strategized for and build marketing plans to new business clients, specifically in the travel sector -Mentored Assistant Negotiators in learning digital and streaming negotiation and tracking -Built client-friendly multi-channel media plans in Excel -Presented data pulled from various DSPs such as Trade Desk and Google Ad Manager in a client-friendly report
-Developed foundation and implemented efficient marketing processes for in-house Brand Team -Lead recommendations on television, OTT, and Audio budgets by showing the impact of buys on ROI -Delivered marketing strategy recommendations for rebrand of Angie's List to Angi -Determined and implemented KPI metrics such as Brand Awareness and CPC to ensure efficiencies for all Angi brands -Negotiated advertising costs up to 30% lower than offering rates -Corresponded with 30+ media partners about budget and strategy -Managed, interviewed, hired, and trained Assistant Negotiator of Planning and Buying -Created and produced three weekly spending reports to Planning and Analytics teams -Built and maintained Direct Response and General Market TV campaigns with budgets up to $25MM per broadcast quarter -Presented, negotiated, and maintained company's first OTT/CTV buy on platforms such as Hulu, Roku, and YouTube with a budget over $5MM -Executed and lead company's first Podcast and Audio Streaming plans with a budget over $1MM utilizing partners such as Spotify and iHeart Media -Assisted in executing Angi's first influencer buy, working hand-in-hand with 20+ profiles and seeding content
-Executed reporting on cable and broadcast television campaigns -Created data sheets to summarize campaign results utilizing Media Ocean software -Communicated report results, rates, and negotiations -Monitored trends in the marketplace to update internal planning charts and data sheets -Predicted future campaign results based on previous data and ratings -Supported negotiators in planning commercial flights -Organized and completed client invoices with strict deadlines -Maintained email and phone communication with multiple television networks daily