East Wenatchee, Washington, United States
Growth is about more than just numbers; it’s about the people and the relationships behind them. As a business professional focused on revenue and expansion, I enjoy the challenge of solving complex problems and the constant journey of learning. Balancing a career and parenthood keeps me grounded, but when I find time for myself, you’ll find me on the golf course. I hold a high level of respect for the sport and the integrity it requires. I’m always open to a conversation—whether we’re discussing business strategy or catching up at the first tee box [email protected] 949-230-9450 Listen and Observe Think, Plan, Strategize Implement and Execute Review and Adjust Then restart the process!
As the Vice President of Growth at KipTraq I oversee and lead the efforts of the company growth strategy and initiatives. Responsible for 2 direct reports(Sr. Account Executive & Sales Engineer/Customer Success Manager) 30% sales growth year over year 98% retention of current clients Deal size between $10k-$2M ARR $2.5M ARR Client revenue range $5M-$7B Negotiating personas (CEO, CFO, CIO, CTO, President, VP, Director, Manager, Supervisor) Marketing and Customer Acquisition: User Experience and Retention: Partnerships and Alliances: Cross-Functional Leadership: Metrics and Performance Tracking:
Joined the company post series B round of funding (currently at $12M in ARR) Responsible for opening a new market with new crop types $1.2M in ARR in the first 16 months in a new market 30+ clients acquired in the first 16 months Contributed to the recruitment of 2 Grower Success Managers, 2 Technicians and 1 Account Executive 1 direct report (Account Executive) Collaborates directly with the Israel team Reports to the CRO Responsible for: lead generation, sales execution, marketing and advertising Managed the entire growth strategy by identifying a successful go-to-market plan Work with channel partners to achieve more market penetration Sustaining a churn rate of less than 5% Software and tools: SalesForce, Slack, Google Suite, Mondays, Zoom, HiBob, TriNet, TripActions Works directly with the development team to ensure product reliability and to add additional functionality
Joined the company at the seed stage of funding in late 2019 Responsible for revenue growth from $300k ARR to $1.1M ARR in 2 years Acquired 30+ clients in 2 years Helped achieve a series A round of funding ($7M) 1 direct report (Account Executive) International business in Mexico Reported directly to the CEO/Founder Sustained a churn rate less than 4% Software and Tools: HubSpot, Slack, Google suite, Intercom, Mondays, Zoom
Bootstrap startup with 0 clients in April, 2017. By December 2019, our portfolio included over 100 enterprise clients ranging in size from $1M to $300M in revenue Revenue growth from $0 ARR to $1M ARR in 2.5 years 1 direct report (Account Executive) Reported directly to the 4 co-founders Sustained a churn rate less than 2% Software and Tools: ZoHo CRM, ZenDesk, Slack, Google Suite, Intercom
Increased territory growth by 20% year over year, while maintaining strong profit growth Territory revenue was $16+ million Managed 9 Territory Representative and 2 Specialists in, but not limited to, Orange County Analyzed and evaluated sales activities as well as market trends and customer needs for sales optimization Developed sales team by providing ongoing training and development; and by giving specific and constructive feedback to foster development of skills Foster a “practice partner” mentality with Doctors and staff by analyzing business needs, discussing benefits and features of equipment and technology solutions, coordinating product demonstrations, explaining return on investment and tax advantages, and discussing emerging trends in the dental industry Ensure expertise of Patterson products and services, industry information and attained competitive intelligence Reviewed and evaluated the work of direct reports to assess job performance Participated in the selection process determining personnel needs to ensure coverage on all jobs and that branch obligations are met Maintained accurate records for prospects, customer orders, sales records, and other financial activity