Alex Farrow

Director of Procurement and Business Development

London, England, United Kingdom

About

An experienced Procurement leader who has created, built and transformed the procurement function at Kindred from a greenfield site to strategic, value-adding team with a focus on delivering the maximum benefit to the business in terms of financial and non-financial measures. Experience in building strong cross-functional relationships with a customer-centric philosophy and a belief that sustainable benefits can only be delivered when the business is fully engaged, and the procurement strategy is aligned to business objectives. Skilled in Procurement Strategy and Delivery, Technology Enablement, Stakeholder Management, Supplier Performance, Negotiation, Spend Analysis, Strategic Sourcing, Development of Best Practice and Category Management

Experience

  • Director of Procurement and Business Development at LiveScore Group
    May 2025 - Present · 1 yr 3 mos

  • Kindred Group plc (Full-time · 9 yrs 8 mos)
    • Director of Procurement
      May 2022 - May 2025 · 3 yrs 1 mo

      Global responsibility for Procurement across the Kindred Group, circa £1.2bn revenue. Setting a strategy to deliver sustainable competitive advantage and tangible business benefits. Accountability for £650m third party spend which is critical to the business operations.

    • Head of Procurement
      Jul 2017 - May 2025 · 7 yrs 11 mos

      Lead a highly effective and professional team with a modern procurement perspective designed to deliver high levels of stakeholder satisfaction, becoming a trusted advisor to the business and by default deliver value across the organisation. Additional responsibility across all Indirect categories: Marketing, Technology, Product, HR and Corporate Services

    • Commercial and Marketing Procurement Lead
      Oct 2015 - Jul 2017 · 1 yr 10 mos

      Full end to end global responsibility and management for marketing procurement at Kindred. Working across all categories, including media, digital, sponsorship, creative, production, asset management, events, PR, market research.

  • Senior Contract and Partner Manager at Sony Mobile Communications
    Apr 2013 - Oct 2015 · 2 yrs 7 mos

    EU marketing procurement lead. Working across a wide range of marketing categories specialising in Digital Marketing and Marketing Technology.

  • Procurement Specialist at Betfair
    Aug 2011 - Apr 2013 · 1 yr 9 mos

    Category manager at Betfair aligned to the indirect spend areas of Corporate including HR, FM, Professional Services and Travel, as well as Operations and Product. Manage a budget of £65m within a total company spend of £170m for a FTSE 250 company. Helped deliver strategic buying within Betfair and continue the development of the procurement department from a Greenfield site to a successful forward thinking department delivering real savings and benefits to Betfair.

  • Procurement Analyst at Royal Mail
    May 2008 - Jul 2011 · 3 yrs 3 mos

    Working as a category manager for marketing, looking after Market Research, Media Planning and Buying, Marketing Data and Data Segmentation and On-line / Digital Marketing.