Greater Minneapolis-St. Paul Area
- Interview and select 200+ peer advisers - Plan, manage and oversee Northwestern University's Welcome Week for 2000+ new students in Fall 2022 - Oversee and plan Welcome Week programming for the Medill School of Journalism - Lead an eight week class, training 20+ peer advisers for the role
Through ethnographies and data analysis, our team is researching counter-mapping initiatives to better understand how grassroots organizations and activist groups utilize and reimagine Big Data in the COVID-19 era.
- Designed and produced all interactive storytelling elements and special edition landing pages - Used digital tools and coding to optimize UX on The Daily Northwestern’s website
- Managed and edited all content from seven digital desks (video, audio, photo, interactives, social media, web and engagement) and edited The Daily’s morning newsletter reaching 5,400+ subscribers - Led a 30 person edit board and 200+ reporters to produce daily stories covering campus and city news Redesigned The Daily Northwestern website to maximize UX - Increased Instagram followers by 600+ (17% increase) and reached 455,500+ people since September 2021
- Coordinated interviews, edited tape and audio cuts, published new podcast episodes as associate producer - Designed original digital content for every new episode and promoted across social media platforms - Authored every email campaign with show updates, promotional materials, pitch calls and upcoming events - Attended weekly pitch and planning meetings, help brainstormed and develop ideas - Tracked audience engagement metrics weekly