Greater Valencia Metropolitan Area
Hi 👋 I love creating spaces where people can simply enjoy life. 🤩 I originally trained to become a Themed Entertainment Growth Strategy Developer, a path that strengthened my strategic mind, quick intuition, pattern‑spotting ability, calm analytical style, and sensitivity to human dynamics. I spent nearly five years researching theme parks from every angle — design, storytelling, psychology, economics, art, architecture, and experiential frameworks — which made me a fast connector of ideas and highly adaptable. That journey eventually led me to create a small hospitality project in a natural park in inland Valencia. Today I host guests in two apartments and at the Alex Casillas Company we are developing an exclusive new residential project featuring 5 luxury homes 🌇, including apartments and duplexes, designed with high-end finishes and a contemporary style focused on comfort, wellness and elegance. The area offers river cruises, a spa, golf, a volcano, castles, caves, rafting, canoes, horse experiences, natural pools with waterfalls, and much more. This little business allows me to live peacefully and at my own pace — and I’m also open to offering consulting services in areas related to strategy, experience design, and idea development.
Real Estate & Hospitality: End-to-end management of real estate investment and development projects, including acquisition, refurbishment, and sale of residential assets. Operation and strategic optimisation of short-term rental properties, leveraging digital marketing and revenue management. Oversight of 3 active properties, achieving an average occupancy rate of 64%. Delivering an average ROI of 62% on invested capital. Generated 15% annual revenue growth through dynamic pricing and guest experience enhancement.