United Kingdom
Helping AI and Tech Companies Scale in EMEA – From Sales Structure to Revenue Growth, From Zero to Hero! For over 20 years, I have driven international expansion and built high-performing sales teams across AI, Cloud, and SaaS/PaaS/IaaS, working at Microsoft, Google, Wrike, and as a Co-founder of fast-growing startups. I specialise in go-to-market strategies for AI and SaaS companies looking to break into and expand across EMEA and beyond. I understand the challenges of scaling B2B sales, from structuring sales operations and defining processes to building pipelines, accelerating deal flow, and ensuring revenue predictability. Deep Industry Network & High-Impact Sales Leadership My executive network includes decision-makers at leading tech companies, top-tier vendors like Microsoft and Google, and key buyers across industries. I know the market, the people, and the sales processes inside out—helping companies land strategic partnerships, enterprise deals, and sustainable revenue streams. Turning Ambitious Sales Goals into Reality • Built and led high-performance international sales teams, from executives to frontline managers • Designed and executed sales strategies that generated revenues up to 5-6X • Scaled SaaS businesses internationally, structuring sales models for long-term, predictable growth • Expert in both direct sales and partnership-driven revenue expansion Key Expertise Enterprise Sales | AI & SaaS Growth | GTM Strategy | European Expansion | Sales Leadership | Revenue Growth | Strategic Partnerships | Business Development | High-Performing Sales Teams | Pipeline Acceleration | Sales Execution
Leading the Strategic Partnerships team, focusing on scaling high-impact partnerships with CDN providers, hyperscalers, and commerce platforms. Driving ecosystem expansion, ensuring strong technical alignment, and unlocking long-term platform value while delivering outsized commercial results.
A founding member of the Advisory Board supporting business transformation and driving COREX's 2030 Vision forward!
Key engagements: - Fractional CRO roles: Realytics, SerenityGPT. - Senior Advisor and Board Member at Pulsar VC #FinTech, #Mobility, #Sportech and #HealthTech. - Led international expansion (GTM, VP of Growth) for a stealth 300-people cybersecurity scaleup. - Building and executing an EU-focused deal sourcing strategy for a Singapore-based family office.
Led the team that drives Microsoft cloud business worth over $1B and growing at a high-double-digits rate with the leading Global and German Independent Software Vendors (ISVs) from giants such as SAP, Software AG, Siemens, Bosch, Adobe, Red Hat, Citrix, etc to fast-growing scaleups (e.g. Parloa, Mambu) to young rising-stars such as Brighter AI, CibusCell and many others.
- Managed a team of 40+ people, including 4 managers in charge of channel sales that generated over $700M of Microsoft CEE and 3rd party ISV solutions with partners across all customer segments from SMB to corporate accounts to enterprise and global clients. - Developed and successfully completed Partner Transformation Program across all types of channel partners from small resellers and federal distributors to regional and global system integrators (Accenture, EY, BCG, Softline, SoftwareOne, Crayon and similar), from transactional partners to managed services providers to leading global and local ISVs and scaleups, e.g. SAP, Aggregion, Siemens, 1C, Schlumberger, Dasha.AI and many others. - As the Board Member, I oversaw the following country-wide streams: Startups, Diversity and Inclusion, Strategic Partnerships (e.g. telco, banks), Security and Industry-aligned practices.
- Eiratech Robotics is a Series A startup that developed a mobile goods-to-person robotics automation platform for the Intelligent Supply Chain (e-fulfilment) and Smart Factories (Industry 4.0). - Principally responsible for all revenue generation processes: Commercialisation focused on Time-to-Market, IR and fundraising. Sales and business development. Partnerships, channel management and marketing. Development and execution of Go-To-Market and sales operations.