Greenville-Spartanburg-Anderson, South Carolina Area
I have worked in many environments from family-owned, small business to large corporations and have an appreciation for them all. I love to be consumed by the community around me and give my work everything I have.
Led marketing initiatives that generated new leads for the sales team and strengthened Custom Travel Solutions’ presence in the travel tech industry. Managed daily use of tools including Google Ads, Google Analytics, SEMrush, Zoho SalesIQ, LeadFeeder, GoDaddy Email Marketing, Outreach, and Seamless. Maintained and updated website content and blogs through WordPress. Developed creative assets for campaigns, including infographics, digital and print advertising, and social media content.
Effectively took the role of a swiss army knife, taking on the roles of copywriter, photographer, social media manager, marketing collateral coordinator, trade show coordinator & designer, advertising manager & designer as well as customer service.
I worked with the Advertising Sales department and the Editorial staff to create/edit artwork and bridge the gap of communication between the departments. I am the first point of communication when an ad has been sold into a publication and work with the rep and design team to build the ad for the client. I worked directly with a number of clients to build their artwork and help them achieve the vision they have for their advertising. I also coordinated with clients and the reps for payment of ads on a weekly basis. I built and analyzed reports for upper management regarding goals, budgets and year to date sales figures to help build a picture for analyzing sales goals moving forward.