Berlin, Berlin, Germany
I'm a marketing and media strategist with extensive experience in international, multi-channel campaigns spanning TV & OTT, Digital, OOH, Audio, and other key upper-funnel channels. I've worked on 30+ brands across the full spectrum, from hyper-local retail activations to multi-market awareness campaigns. What I've learned: the game has fundamentally changed. It used to be about choosing the right mix of channels. Now it's about understanding how AI is reshaping our processes and way of work. My focus isn't on channels but on how media works as a connected ecosystem where strategy, data, and creativity reinforce each other. The old playbook is colliding with algorithmic optimization and AI-generated creative, and I'm figuring out what survives. On LinkedIn, I share my curated perspective on marketing, media, technology, and the societal shifts shaping how we communicate. I'm here to connect with others navigating the same strategic questions.
• Full responsibility for assigned clients and their Offline marketing campaigns (performance-driven TV campaigns, OOH, Radio) • Advise digital commerce companies about opportunities to scale their business with data-driven and intelligent marketing campaigns • Plan, buy, control and continuously optimize clients’ (international) Offline marketing campaigns (focus TV) • Analysis and interpretation of campaign results, ability to explain them to clients and discuss the results with them on an advanced level • Prepare comprehensible campaign reporting, based on the DCMN proprietary TV attribution tool as well as third-party tools • Build good, yield-rich and long-term relationships with our (international) clients • Effectively communicate and convey our vision and philosophy to potential new clients and stakeholders • Supporting and training Junior Marketing Managers, and sharing knowledge and best case practices with Offline Marketing specialists from outside of the team
• Share the Abarth Brand Strategy and support the branches in the preparation of their Marketing plans. • Coordinate the EMEA branches to make sure that the HQ guidelines (Digital, Above The Line and Below The Line) and strategies are aligned with the local markets ones. • Be the only Point of Contact between HQ and branches Communication. • Supervise branches ADV budget and Media Strategy. • Listen to specific branches requests and help them with the local adaptation. • Be the only Point of Contact with the HQ Media Agencies. • Work closely with the HQ team (Digital, ATL and BTL managers).
• Interdisciplinary multicultural project management. • Ensure Dow's print and online presence is consistent with branding guidelines through cross-checks. Involvement in overseeing the design of print and online materials such as webinar invites, brochures, digital material. • Support the delivery of internal and external communications as required such as Blog and Press Releases. • Creative development and project management support for world’s leading Water Tradeshow Aquatech Amsterdam 2015 • Implementation of tactical marketing communication tools. • Professional design of executive briefing and presentations • Internship assignment
- Continuously review the media landscape worldwide to identify publicity opportunities and expand media channel exposure (mainly on TV). - Assist with strategic planning of international brand marketing campaigns to enhance recognition for trivago throughout the world. - Analyse and evaluate trivago’s performance on media channels of a specific market to conduct data-driven optimisation of current campaign. - Communicate and negotiate prices with media agencies and channels - Internship assignment