Valencia, Valencian Community, Spain
I am a senior commercial and proposition leader with over 18 years of experience driving growth, market expansion, and business transformation across IoT, automotive, home automation, telecommunications and connected product ecosystems. I specialize in building and scaling complex business areas, turning underperforming or undefined initiatives into structured, revenue‑generating programmes. My experience spans proposition development, strategic partnerships, and programme leadership across multinational environments. I have led high‑value initiatives with global OEMs and enterprise clients, built new propositions from the ground up, and restructured partnership ecosystems to unlock growth. I operate at the intersection of commercial, marketing, legal, product, and operational teams, aligning stakeholders and driving execution across multiple markets and functions. I am known for combining strategic direction with hands‑on delivery, bringing clarity to complex environments, and creating momentum across organizations. Whether leading turnaround programmes, launching new business areas, or scaling partner‑led growth models, my focus is on delivering measurable outcomes and long‑term commercial value. I am open to leadership opportunities focused on commercial strategy, proposition development, and business growth across IoT, connected products, and digital ecosystems.
ASSA ABLOY is a global leader in access solutions. This role sits within the Smart Residential business unit for EMEIA, with responsibility for restructuring, scaling and governing the strategic partnerships ecosystem across multiple countries and channels: •Led transformation of EMEIA partnerships setup, defining focus domains, partner tiering (Tier 1–3),governance model, and measurable KPIs to improve performance and accountability. •Re-shaped go-to-market strategy across B2B, B2C (including e-commerce), and B2B2C, strengthening indirect sales contribution and brand presence. •Re-organized commercial models, introducing recurrent revenue mechanisms improving OPEX sustainability by 5%. •Redesigned onboarding models, accelerating partner onboarding by 10%. •Strengthened virtual P&L governance and due diligence, increasing partnership profitability by 15%. •Nurtured and scaled business with partners such as Google, Amazon, Samsung, LG Electronics, Deutsche Telekom, Orange, Verisure, Sector Alarm, Airbnb, ABB, Schneider Electric •Activated 7 new strategic partnerships across 11 EMEIA countries, driving 377% growth in connected products over two years (from 31k to 148k), consistently exceeding team KPIs.
G+D is a global security-technology company. This role reported directly to the CEO of the IoT Connectivity (MVNO) business, with a mandate to build and scale new propositions and ecosystem partnerships in emerging connectivity domains. •Built and led the Private LTE / 5G proposition from scratch, owning strategy, market analysis, vendor ecosystem, use cases, productization, GTM, partnerships, and governance. •Established and scaled the IoT connectivity partnership programme, managing ecosystems including MNOs, system integrators, VARs, device manufacturers, and consulting partners. •Defined proposition roadmaps and operating models across technology, product, services, and commercial functions to support market entry and scalability. •Opened new revenue streams by expanding market presence into industrial and enterprise connectivity use cases. •Acted as senior coordination and escalation point across cross-functional stakeholders, aligning delivery execution with commercial objectives.
Vodafone is one of the world’s largest telecommunications providers. This role was within the Global IoT Automotive unit, leading complex, multi-country programmes for major automotive OEMs: •Took ownership of high-risk automotive IoT programmes for Volkswagen Group and BMW, restoring delivery governance and executive confidence across multi-country teams. •Accountable for delivery of programmes with combined contract value exceeding €300M, coordinating cross-functional, multicultural teams of up to 30 contributors across legal, technology, product, commercial, service, and regulatory functions. •Served as first point of escalation for technical, commercial, service, legal, and regulatory issues across large OEM engagements. •Standardized governance, reporting, and IoT programme best practices across multiple Vodafone IoT lines of business, improving delivery maturity. •Supported and shaped high-value bids through definition of scope, timelines, delivery models, risks, and budget assumptions.
One-year strategic secondment reporting directly to the Head of IoT Commercial Expansion, focused on new market entry through partnerships. •Led strategic partnership with another global telecom operator (AT&T), shaping joint technology architecture, product and service propositions, operating models, and go-to-market strategy. •Coordinated internal and external stakeholders across technology, product, legal, and commercial teams to enable partner-led market expansion. •Supported executive decision-making through structured analysis, governance, and delivery planning.
•Optimized sales and solution validation cycles, reducing customer acceptance time by 35%. •Expanded international customer footprint across Europe, North America, and the Middle East. •Collected market and customer requirements, contributing to the creation of three new products. •Supported R&D evaluation of five new technology suppliers and business partners.