Italy
Joined the Trade Category team with a focus on the skincare category. Relevant projects: -Led a category optimization project in collaboration with cross-functional teams, identifying traffic-building SKUs with a potential of over €4M in incremental annual value -Conducted competitive and market analyses to uncover revenue growth opportunities and support strategic category decisions -Developed the Q1 “Fast Start” Deck to accelerate innovation rollout and maximize in-store execution effectiveness
Worked on the Esselunga key account, supporting Barilla’s collaboration with the leading grocery retailer in Northern Italy: -Conducted structured competitive and portfolio analyses across Barilla’s core brands to assess market positioning and performance vs. key competitors -Analyzed sales trends and market dynamics by integrating internal commercial data with Nielsen market reports, providing fact-based insights to support decision-making -Supported the evaluation of commercial and promotional initiatives, contributing to the assessment of strategic alternatives for the customer partnership -Prepared clear, structured PowerPoint presentations for internal stakeholders, translating complex analyses into actionable insights and recommendations Positive Feedback Received
Worked on strategic projects to support the internationalization and growth of an early-stage startup with limited resources. - Conducted comprehensive market and competitive research to assess opportunities for international expansion - Analyzed industry trends and benchmarks to guide strategic decision-making for startup clients - Contributed to the definition of marketing and distribution strategies, focusing on scalability within a low-budget context - Supported the development of practical, cost-efficient approaches to enhance startup visibility and market penetration. - Strengthened skills in market research, competitive analysis, and go-to-market strategy, while gaining exposure to the challenges of scaling startups in international markets.
University business case provided by BCG focused on a multinational company in the fruit market