Alessio Barbato

Head of Product & Trade Marketing Benelux, Beko Europe

Brussels, Brussels Region, Belgium

About

Observer, fast learner, simplifier of complexity, with high sense of accountability and bias for action. Clear and concise communicator, inspiring trust through strong drive and straight talk. Product marketing, strategy, consumer goods.

Experience

  • Beko Europe (On-site)
    • Head of Product & Trade Marketing Benelux
      Jul 2025 - Present · 1 yr

    • Senior Regional Product Manager, Refrigeration
      Apr 2024 - Jun 2025 · 1 yr 3 mos

  • Whirlpool Corporation (6 yrs)
    • Senior Product Manager, Refrigeration
      Mar 2022 - Mar 2024 · 2 yrs 1 mo

      Product marketing, responsible for EMEA Refrigeration business (500+M€ revenues): P&L strategy, product roadmap (~15M€ Capex/ year), cross-functional guide on business critical decisions, team lead (6 people)

    • Product Manager, Refrigeration
      Apr 2018 - Feb 2022 · 3 yrs 11 mos

      Product marketing, responsible for EMEA Refrigeration Free Standing (200+M€): new product introduction projects lead (~8M€ Capex), innovations ideation and dev through laser focus consumer understanding

  • Kearney (2 yrs)
    • Senior Business Analyst
      Jan 2018 - Apr 2018 · 4 mos

      -Digital transformation strategy for the HR organization of a major utility company

    • Business Analyst
      May 2016 - Dec 2017 · 1 yr 8 mos

      -Designed new organizational, operating and service model for an IT service provider -Reviewed IT governance model for a major utility company (int. knowledge vs support by ext. providers) -Formulated future go to market scenario for a major medical technology company