Alessia Terracina A.

Sales Director EMEA at Semperis/MBA/Strategic Growth&Marketing Catalyst.

Italy

About

Talks about #cybersecurity #adtech#monetization and #digitalads#Partnership #strategy #user experience #leadgen#affiliate#media buyer #BDR Lead #growth marketing #automation #startup tennis and ultra-marathons :) Working from 18+ years @Hightech; SaaS startups #Fintech #Gaming #Adtech #HR in Italy and in EMEA. Best BDRWinner@2024/5 @Semperis Feel free to reach in En, It, Spanish, French, or HE

Experience

  • Semperis ()
    • Sales Director EMEA
      Mar 2022 - Present · 4 yrs 5 mos

      Commercial & Enterprise Sales Director | EMEA As a Commercial & Enterprise Sales Director for Italy, Belgium, the Netherlands, Greece, Turkey, Cyprus and Eastern Europe, I bring a proven record of accelerating revenue growth and leading strategic sales initiatives across diverse EMEA markets. I specialize in enterprise sales, strategic account management, and building scalable go‑to‑market engines that consistently drive pipeline expansion. With deep expertise in cybersecurity and SaaS, I partner closely with cross‑functional teams—Marketing, Product, Customer Success, and Partner Ecosystems—to ensure strategic alignment and deliver measurable business outcomes. My approach blends data-driven decision-making, customer-centric value creation, and a strong focus on long-term relationships with global organizations and channel partners. Key strengths include: Leading and scaling commercial sales operations across EMEA Growing enterprise pipelines and accelerating deal velocity Negotiating complex, high-value contracts and partnerships Engaging and influencing C-level and technical stakeholders I’m passionate about driving impact through innovation, integrity, and strategic vision—empowering organizations to navigate digital transformation, strengthen resilience, and achieve sustainable growth.

    • Senior Business Development Manager for EMEA, APAC&UAE
      Apr 2022 - Mar 2025 · 3 yrs

      Semperis is the industry leader in protecting Active Directory, the most common target in Ransomware and Malware attacks. We are, to date, the only company which offers a solution for all stages of an attack. Before, During and After.  Execute daily goals and metrics regarding calls made, emails sent, accounts touched, etc. through cold calling, email, and LinkedIn activities to generate new sales opportunities. Qualify leads (Outbound/Inbound) from marketing as sales opportunities on Salesforce. Develop EMEA #Channel #partnership relationships. Set up meetings between prospective clients and regional sales directors. Build long-term trusting relationships with prospects. Proactively seek new business opportunities in the market via Linkedin Navigator and via webinar and #cybersecurity events on Linkedin or in loco. Set up meetings or calls between (prospective) customers and sales executives. Work closely with the regional sales director to build and execute targeted account entry strategy focussing on top target accounts. Use Intent-based data and other analytic platforms to focus on prospects who are most likely in the market or who have addressable pain. Nurture early-stage opportunities that are not ready to progress with the next steps immediately.

  • Head of Growth - Channels BizDev at Avantis Video
    Sep 2019 - Apr 2022 · 2 yrs 8 mos

    B2B Strategy & Growth Account Executive for Avantis Outstream & Instream Video Ads (SaaS), the leading global video player platform, serving more than 60 million inventories per day and over 2 billion page views per month. Thanks to our AI algorithm, we are helping businesses to #monetize better without giving up on the #user_experience and protecting from #non-human ad-fraud. As an Account Manager at Avantis, my goal is to establish long-term relationships with key clients. I`m taking care of A to Z for building, driving growth, monitoring&optimizing video campaigns on our Instream/Outstream video platform. I`m working with B2B (Agencies, Intermediaries&Big Publishers), lead gen &Automation, tech team, and legal and finance to ensure that campaigns are performing and producing the desired results. Examples of publishers I recruited & I partner with are Fandom; Screenrant; Washingtonian and Doodle.

  • Display, App and Video - Senior Publisher Manager (B2B) at Brightcom.
    Apr 2019 - Oct 2019 · 7 mos

    Global B2B Senior Account manager for the direct and programmatic display/video/app advertising for Brightcom an International leader SSP in the Ads market from more than 20 years. * Use Salesforce.com and Hubspot to accurately track relevant prospect and opportunity information and update the leads (UK and US publishers) * Managing of the entire Publisher Acquisition activity- From lead to the contract to publisher satisfaction. * Establishing strategic relationships with premium Publishers. * During my tenure, more than 50 publishers/publishing groups were added to the portfolio, many of which are Alexa and Similarweb top rated sites. *Monitor and achieve KPI's.

  • Media Buyer&Publisher Sr Manager at ESN Global Media Ltd.
    Feb 2018 - Apr 2019 · 1 yr 3 mos

    #Fintech#CPL#CPM Deals I'm responsible for the media buying for video, mobile and desk traffic and analysis of the user acquisition funnel to measure return on investment. This role consist of a mix of B2B sales activities, campaign optimization, analysis and project management. • find and/or develop creative and innovative solutions for acquisition and be able to make necessary enhancements to drive added value,Develop new Ad concepts and work with the creative team to implement them • identify online media buying opportunities and negotiate tests to determine profitability of online mailiers, native, popup, sms, video campaigns, translate from english to italian all the creativities and give new suggestions regarding all the LPs. • work closely with the Marketing Creative team and Automation to make best-in-class and fully optimized creatives, review and translate content english to italian, correct content per policy and provide suggestions. • work with other team members and with the business intelligence team to determine value of acquisition efforts and optimisations of LTV curves, ARPU, user retention and CPI/CPL forecasting. Set up, monitor and scale campaigns on Facebook, YouTube and Native networks, prioritising by revenue opportunity. • manage and develop relationships with existing partners and do the payment report.

  • Head of Affiliates&Partnership Acquisition at TestPrep
    Jul 2016 - Jan 2018 · 1 yr 7 mos

    JobTestPrep, a fast-growing Saas Company, is all about preparing people for their future tests. Tens of thousands of candidates across the globe have set themselves a goal and achieved it successfully by using our professional online practice tools. Experienced and successful Media Buyer Team Leader and B2B Partnership Manager with a wealth of powerful commercial selling skills and expertise acquired within the Publishers, Resellers and Universities/Recruitment industry. Maintaining regular contact, sales process and cold calling with new UK and US business prospects and publisher in a controlled and logical manner. Search for new leads through Internet, social media monitoring, databases, partners and business conventions. Develop new business via email and social media to introduce and identify appropriate buyers within the target market. Developing partnership strategic relationships with both new and existing organisations and business' to sell a wide range JobTestPrep Group services. Meeting & exceeding agreed KPI’s and sales targets. Proactively market Commercial and New Business customers in the UK and in the USA. Managing Link building campaigns and initiating new strategies Using Google Analytics and Webmaster tools for site traffic and technical analysis Link building including buying, exchanging and Link Baiting