United Kingdom
I transform fast-growing iGaming businesses into structured, scalable and investor-ready operating platforms. As Chief Operating Officer, I architect the commercial, operational and governance infrastructure required to support sustained revenue growth across regulated markets. My work spans organisational design, commercial performance governance, cross-functional integration, and operational discipline across Product, Marketing, Commercial and Support functions. I am most effective at inflection points, when growth outpaces structure, when performance lacks visibility, or when founders require operational maturity to support long-term ambition. With 12+ years in regulated gaming environments, I have led jurisdiction expansion, rebuilt commercial operating models, strengthened margin discipline, and formalised reporting frameworks that increase transparency and investor confidence. I do not maintain systems. I design them.
Appointed to professionalise and scale a founder-led iGaming software business through structured commercial governance, cross-functional integration, and operational discipline. Transformation Scope - Designed and implemented enterprise-wide operating architecture across Commercial, Product, Marketing, and Support functions. - Rebuilt the Commercial & Account Management structure, introducing performance governance, compensation discipline, and revenue visibility frameworks. - Established executive reporting cadence and financial transparency in partnership with Group FP&A, improving investor confidence and cost control. - Formalised HR policy frameworks including performance management, probation controls, compensation review standards and workforce planning. - Integrated marketing, launch planning and product roadmaps to align revenue ambition with delivery capacity. - Directed commercial right-sizing initiatives to protect margin and eliminate performance drag. - Represented the business externally at industry events, strengthening partner relationships and brand positioning. Outcome: Transitioning a high-output organisation into a scalable, investor-ready operating platform capable of sustained revenue growth.
Executive leader responsible for operational governance, cross-functional integration, and regulated market expansion across Games Development, Platform Engineering, Infrastructure, and Commercial operations. Partnered with executive leadership and board stakeholders to scale operational capacity, strengthen compliance discipline, and formalise performance reporting across global markets. Strategic Impact - Led expansion into 10+ regulated jurisdictions, increasing regulatory coverage by 50% and strengthening global distribution footprint. - Scaled game production cadence from 1 to 3 monthly releases by introducing structured operating models and resource discipline. - Directed integration of configurable RTP frameworks across UK, Netherlands, Germany and social casino markets. - Institutionalised risk management and compliance controls across new and existing licensing environments. - Improved platform resilience and uptime from 99.3% to 99.7%, establishing roadmap toward 99.99% availability. - Designed real-time operational dashboards covering fraud detection, SLA performance, and payment effectiveness. - Strengthened workforce planning and succession design across Project Management, Compliance, SRE, and Customer Operations. - Served as key advisor within Compliance Committee, supporting regulatory readiness and market-entry governance.
Appointed to professionalise project governance and portfolio management across a rapidly scaling iGaming studio with a 120+ game portfolio and multi-jurisdiction distribution. Led a team of Project Managers while standardising delivery frameworks, resource allocation discipline, and cross-functional execution across Product, Engineering, QA, Mathematics and Compliance. Strategic Impact - Established structured portfolio governance aligned to business strategy, prioritising releases based on commercial impact, regulatory requirements and resource capacity. - Scaled production capability, overseeing rollout of 20+ new games annually while maintaining jurisdictional certification compliance. - Designed and embedded risk, issue and change management frameworks to reduce delivery volatility and improve predictability. - Integrated marketplace aggregator coordination into project workflows, improving distribution efficiency and launch alignment. - Directed cross-department resource planning, balancing cost discipline with roadmap ambition. - Provided executive-level visibility into project portfolio performance, delivery risk and strategic sequencing. - Assumed interim leadership of Mathematics and Core departments, ensuring continuity and performance stability during transition periods. - Strengthened onboarding and capability development within the PMO, formalising standards and accountability.
As Head of Project Management, I directed enterprise-level project portfolios across digital transformation, payment integrations, and national-scale lottery platform initiatives.
In this role, I served as Program Manager for large-scale tender proposals for HR projects, inter-African lottery opportunities, and Compliance reporting. I managed internal and external communications using memos, emails, presentations, and reports and analysed and presented detailed data to the lottery director.