Alessandro Cerati

Digital Product Development @ Ford Motor Company | Customer Centricity, Agile Mindset | Leader Bocconi Alumni Düsseldorf

Cologne, North Rhine-Westphalia, Germany

About

I am a digital project leader and Scrum Master at Ford Motor Company, I focus on the intersection of Agile excellence and customer-centricity to deliver high-impact digital solutions. With over 10 years of experience, I’ve navigated the balance between technical complexity and user needs, owning product roadmaps from conception to launch and fostering self-organizing teams that thrive on data-driven decision-making. My commitment to people extends beyond the office; I am a certified Mental Health First Aider (MHFAider®) and stay active in the professional community by organizing events for the Bocconi Alumni organization. I am currently focusing on broadening my impact by moving closer to the "why" and "what" of the products we build. I am particularly interested in the space where product ownership and strategic planning meet, leveraging my background in execution to drive long-term vision. My goal is to apply my experience in team coaching and digital leadership to the broader challenges of product management, ensuring that every strategic roadmap is built on a foundation of empathy, efficiency, and clear enterprise direction.

Experience

  • Ford Motor Company (Full-time · 10 yrs 5 mos)
    • Lead Privacy Engineer - Agile Coach
      Sep 2025 - Present · 10 mos

      I led initiatives to coach teams in Agile methodologies, fostering a culture of self-organization and continuous improvement. • Reshaped strategic processes to streamline workflows and enhance team dynamics. • Engaged with diverse stakeholders to define and communicate product vision and roadmaps effectively. • Developed skills in Agile coaching, stakeholder management, and process optimization within dynamic digital product development environment.

    • Product Manager - Data sharing and Privacy (Onboarding Digital Platform)
      Jan 2021 - Sep 2025 · 4 yrs 9 mos

      I led the initiative to create a global process and a web platform focused on driver data privacy and consent. • Developed comprehensive protocols and training material that govern data usage for digital features in vehicles. • Lead the implementation of a web platform to streamline the technical integration of in-vehicle digital feaures. • Worked closely with cross-functional teams to align on best practices and compliance measures. • Enhanced the overall customer experience by prioritizing data security and transparency.

    • Technical Project Manager - Digital Features
      Feb 2017 - Jan 2021 · 4 yrs

      I effectively managed the execution of two global digital features, aligning technical implementation with business objectives. • Collaborated with cross-functional teams to define project requirements and allocate resources efficiently. • Oversaw project progress and risk mitigation, ensuring seamless delivery of technology solutions. • Developed strong project management skills while bridging technical and business teams for optimal results.

  • Data Analyst at Quick Release (Automotive) Ltd
    Jan 2016 - Feb 2017 · 1 yr 2 mos

    see above

  • Consultant at BTO Research
    Jul 2014 - Dec 2015 · 1 yr 6 mos

    • Acted as an on-site consultant for two diverse projects in the banking and automotive sectors. • Led the implementation of a regulatory compliance project for a major bank, collaborating closely with finance and IT teams. • Contributed to the development of an online portal for aftermarket services in the automotive industry, enhancing customer experience.

  • Business Development Manager at Rocket Internet SE
    Feb 2014 - May 2014 · 4 mos

    • Developed a new Business Unit for Foodpanda.com in Johor Bahru, Malaysia, focusing on restaurant portfolio establishment. • Managed the hiring and operations of the delivery service to ensure efficient service delivery. • Implemented creative marketing initiatives to boost revenue and enhance online and offline presence. • Provided first-level customer support to ensure a positive user experience.