Frankfurt, Hesse, Germany
Alessandro is currently working at Genesis Motor Europe serving as Performance Marketing and CRM Manager. Previously worked as business consultant at Accenture leading the execution of several Salesforce Marketing Cloud based projects. He started his career at Octo Telematics, the largest and most experienced insurance telematics company in the world, as CRM specialist, following the implementation of a new integrated CRM cloud system based on Salesforce.com. Highly motivated and determined person, over his career showed to be able to work effectively both as part of team both as individual with a specific focus on objectives. He received a MSc in General Management at Luiss Guido Carli University in Rome. Driven by curiosity and highly interested in Marketing, Entrepreneurship and Start-up world, he spends his leisure time pursuing his passions for Classic & Sports Car and travelling all around the world in order to discover new places, new people, new cultures. Mail contact: [email protected]
Directed all marketing analytics, market research, and brand measurement (e.g., Kantar, Nielsen) to define target audiences, establish unified KPIs, and deliver strategic, data-driven insights to senior management. Designed and launched data-driven, automated customer journeys, achieving benchmark engagement rates (60% Open Rate, 15% CTR) and transforming CRM into a strategic engine for growth and retention. Identified emerging digital trends and new data sources, implementing advanced marketing tools and managing key technology partnerships (Google, Adobe, Facebook) to drive continuous innovation.
Responsible for the development and the implementation of digital CRM strategies for Genesis in Europe. Leading the definition and the delivery of CRM campaing activity roadmaps together with the marketing team across Genesis european markets.
Associate Manager at Accenture in Salesforce Marketing Cloud Business Group. Responsible for scoping, architecting, implementing and delivering Salesforce Marketing Cloud projects, including Interaction Studio, Salesforce CDP, Datorama and Social Studio platforms.
Salesforce Marketing Cloud projects management & team leadership. Responsible for scoping, architecting, implementing and delivering multiple Salesforce Marketing Cloud implementations. Team coordination of Marketing Cloud professionals
Following Digital Marketing projects based on Salesforce Marketing Cloud. Functional design of integrated solutions for the implementation and management of customer journeys, direct email marketing, mobile communication, social listening, web advertising, content creation and data analysis. Experience on Salesforce Marketing Cloud: - Email Studio, Journey Builder, Social Studio, Mobile Studio, Automation Studio, Einstein and integrations with external systems (i.e. Google Analytics 360, Bit.ly, Bounce X..) Working in Agile methodology
As part of the Digital Transformation path undertaken by Octo, he partecipated and managed the implementation of the new integrated CRM cloud system based on Salesforce. He managed Octo CRM platform with a specific focus on Sales and Marketing Cloud modules, supporting colleagues in their daily activities by ensuring they could use it in the best effective way.